If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. If an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Fortunately for marketers, email re-engagement campaigns are an […]
How to Re-engage your Email subscribers? Read More »
With email marketing garnering the highest return on investment, it has emerged as the highest-performing marketing channel. This is the reason that a lot of e-commerce marketers are making extensive use of email marketing for being successful in the long run of business. However, with such immense competition, it becomes imperative for marketers to choose an
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Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects
What is the good conversion rate for email marketing? Read More »
Delving deeper into any new aspect of the marketing world can be as intimidating as trying to navigate a foreign language-learning atmosphere. The more involved you are in the industry, it seems the thicker other marketing professionals lay on the jargon. To give you a quick boost of email marketing fluency, here are the top
Popular Email Marketing Terms that Every Marketers Know Read More »
When it comes to marketing, why do people still trust emails? Do you think email marketing is valuable, or do you believe that this decade-old strategy is still an effective marketing technique? The answer to these questions is YES! According to a reliable report, email marketing is considered as one of the most important marketing
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There is no doubt that marketing automation is a great tactic because 88% of businesses report that marketing automation increases conversions and leads more than 77%. The seamless combination of marketing automation and CRM has the potential to increase your sales. Marketing automation is designed to automate monotonous marketing efforts. This allows the marketing team
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The rise of digital marketing strategies forces businesses to part ways from email marketing approaches. Email marketing has been doing a great job when it comes to acquiring new customers and reengaging existing customers for businesses. Small businesses prefer an email marketing approach rather than other social media tricks. With email marketing tricks, you can
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Rapid advancement in modern technology is shaping the marketing landscape constantly. In these modern days, businesses have access to powerful marketing tools that help their tactics and generate more profit. Marketing automation is one of the trendy features of email marketing, which enables marketers to use software or tools to automate marketing workflows and tasks.
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Email marketing isn’t an outdated marketing approach which drives leads and traffic effortlessly than other marketing approaches. This is crucial for some strategies such as content marketing, inbound marketing, and account-based marketing. Email marketing helps customers and prospects to receive personalized messages that can build a bond with your brand. “More than 34% of the
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Omni-channel marketing automation is all about providing the right hint to the right user at the right time. While automation is a critical thing to Omni-channel, it’s only a single part. To approach an omni-channel strategy, you have to reorganize your company and gather a bit of data. This activity boils down to five main
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