Email marketing isn’t an outdated marketing approach which drives leads and traffic effortlessly than other marketing approaches. This is crucial for some strategies such as content marketing, inbound marketing, and account-based marketing. Email marketing helps customers and prospects to receive personalized messages that can build a bond with your brand.
“More than 34% of the human beings worldwide regularly use email.” In these modern days, professionals, students, businessmen, and others want to keep an email account to send and receive official and personalized messages. This is optimal for marketing too.
Top Reasons why email marketing loves by all
- Far better than social media ( for customer acquisition)
- Cost-effective and economic
- Customizable and Personal
- Action oriented
- Measurable
- Even Mobile devices allow check email constantly
Far Better than Social Media
Do not think social media is not worthy, social media is a great approach in any industry’s market strategy. When it comes to customer acquisition, email marketing is better than anything. It reaches customers without a doubt. Email marketing is a decent and professional approach to reach customers.
Cost-effective and economic
Email marketing campaigns are less expensive, effective, and easy. It allows business people to reach a huge number of customers at the same time. Small businesses only come up with a small budget. Email marketing is a suitable one to any size of business without a doubt. Email is the platform generating the huge ROI for any business or marketer. Other marketing efforts are costly so small-scale companies target email marketing approaches.
Customizable and Personal
In email marketing campaigns, marketers have to segment their audience into lists, and send each list a crafted message that should be relevant to readers. Email messages are highly personal and secured. You can customize any message with templates, images, content, and more data.
Action oriented
Email marketing is not only for sending newsletters, but also using automation on actions or triggers of your audience. “Transactional emails have 9X more clicks and opens than any other type of email.” Email marketing is completely action oriented when it comes to business.
Measurable
There is no more guesswork in the campaign of email marketing. If you use an email marketing campaign, you will be able to track recipients who opened your email. This particular feature proves that email marketing is completely measurable.
Even Mobile devices allow check email constantly
Today, mobile phones have become very common and mobile phones are coming with features of email access. When you use email marketing strategy with mobile responsive, you can acquire customers easily.
