When it comes to marketing, why do people still trust emails? Do you think email marketing is valuable, or do you believe that this decade-old strategy is still an effective marketing technique? The answer to these questions is YES!
According to a reliable report, email marketing is considered as one of the most important marketing channels, amongst SEO, SEM, and other marketing techniques. And if you are a digital marketing expert, you will certainly not take any chance to ignore a tool as valuable as email marketing.
How to Practice Email Marketing?
Define Your Audience
Identify the target audience and create segments based on their geography, demographics, firmographics, past purchases, email engagement, etc.
Choose Suitable Email Marketing Platform
Next, choose a suitable email marketing service for your company. Then create campaigns and set an appropriate call to action.
Test Your Emails Before Sending
A/B test you emails with the following steps:
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Optimize Basic Elements of Email
Emails elements – Email marketing
- Attract the audience with a compelling subject line
- Ensure to choose the preview text wisely
- Offer relevant content to your audience
- Place CTA in a visible place for your visitors
- Add relevant images and ensure of creating visually appealing emails
- Design mobile-friendly emails
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Gain Your Audience’s Trust
- Build and segment an email list based on user behavior
- Send campaigns immediately or schedule a time
- Ensure to follow a consistent schedule to build trust with your audience
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Measure the Results
- Optimize your subject lines, preheader text, email content, CTA, and landing pages through A/B tests
- Measure performance (open rate, CTR rate, response, and rate)
- A soft bounce means the email has reached the recipient’s mail server but is bounced back undelivered
- A hard bounce email occurs when the email has been permanently rejected
- Open Rate: It is the percentage of the total number of recipients who opened an email campaign
- Click-through Rate: It is the percentage of recipients that have clicked the CTA in your email message
- Response Rate: It is the percentage of the number of people who completed the survey of your email by selecting the link of your email campaign and completed an action
- Forward Rate: The forward rate refers to the rate at which your subscribers share your email campaigns with others
- Bounce Rate – There are two types of bounces — hard and soft.
Types of Email Campaigns
There are a variety of email campaigns that can be used to interact with your target audience. And here’s how you can optimize each type of email campaign:
- Welcome emails
- Newsletter
- Promotional emails
- Abandonment cart emails
- Re-engagement campaign
- Sponsorship Emails
