Omni-channel marketing automation is all about providing the right hint to the right user at the right time. While automation is a critical thing to Omni-channel, it’s only a single part. To approach an omni-channel strategy, you have to reorganize your company and gather a bit of data. This activity boils down to five main steps such as centralizing user data, examining your user experience under a microscope, gathering critical user feedback, segmenting and targeting your messages, and measuring your success and evolve.
Why is Omni-channel Marketing Automation key?
An omni-channel marketing automation solution allows businesses to create tactics ranging from starting touch points like a welcome notification to difficult multi-step programs. By automating Omni-channel marketing activities, marketing teams can tailor tactics to target customers to be displayed to different sets of users and define when to implement what type of content, all without utilizing an overwhelming amount of time into various operational overheads.
These activities combine email, text, and social advertisement messages to increase a marketer’s reach. The Omni-channel solution should include all of the platforms that a user can use, including email, websites, mobile, social, and others. However, the marketing team should ensure that each platform provides a brand value while still tying into the company’s overall strategy.
The content or message must reflect the overall nature of the platform they are on and the tactics applied are effective to the user journey.
“The benefit of Omni-channel marketing automation has observed 250% higher purchase frequency and 90% higher user retention rates”.
Benefits of adopting Omni-channel Marketing Automation strategy
- Seamless channel integration
- Unified user experience
- More control over channels
- Improved ROI
- Increased brand awareness
- More loyal users
Today, most enterprises would like to choose Omni-channel marketing automation to add value to the marketing. This method is making marketing more innovative than ever.
