Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.
The email conversion rates help you grow your business according to the customers. Success rates for email marketing are higher than any other channel when it refers to sales and marketing. There are, however, many marketers that view email marketing as a bit of a riddle.
How to state Good email conversion rate?
If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher. The average email conversion rates have increased a lot in recent years.
We recently analyzed thousands of Google Ads (formerly known as Ad-Words) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Do you want to be average, or do you want your account to perform exponentially better than others in your industry?
Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom.
In these modern days, email marketing conversion rates are playing a key role in growth of businesses so most business people would like to embrace email marketing as their primary marketing strategy. You can achieve desired ROI and popularity through the approach of email marketing.
