Delving deeper into any new aspect of the marketing world can be as intimidating as trying to navigate a foreign language-learning atmosphere. The more involved you are in the industry, it seems the thicker other marketing professionals lay on the jargon.
To give you a quick boost of email marketing fluency, here are the top 15 email marketing terms everyone should know. After reading this post, you’ll be shooting the breeze with the most literate of the email marketers out there.
- A/B Split Test
It is a method of comparing the results of 2 different emails and taking out inferences on the same. As the name suggests, you prepare two or more variants of an email naming them A,B,C and so on. You try it on different people and compare results to find out which one is most impactful.
- Attachment open rate
The percentage of people who click to open the attachment that you have sent them via email is called attachment open rate.
- Auto Follow-up
When an email is sent in continuation of the previous email in order to remain the recipient about the subject, that email is called a follow-up email. There are tools in the market like appRevenue.io that automate this procedure for you with conditions.
Bonus fact – “80% of sales require more than 5 follow-ups”
- Autoresponder
An automated message or series of messages that are triggered when an email is sent to a particular address. For e.g. – an out of office email is an auto-respondent.
- Bounce Rate
The percentage of emails that don’t land in the inbox of your recipients is Bounce rate.
- Block
When your emails are stopped from being sent by spam filters or other factors it is called an email block. This usually happens if you cross the daily sending limit of Gmail or send a spammy looking email.
- Bulk Mail/Mass email
The process of sending a single email to hundreds of people at a time is called Mass Emailing.
- CAN-SPAM
Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 is an act from the USA which majorly has laws that control the businesses to send misleading emails to recipients.
- Call to Action (CTA)
An order or request given, usually, at the end of an email to encourage the subscriber to do something. E.g. “Download the app now”
- CASL (Canadian Anti-Spam Law)
It is an act from Canada that requires Canadian and global organizations that send commercial emails within, from or to Canada to receive consent from recipients before sending messages.
- Cold Email
When an email is sent to someone you don’t know for some particular reason is a cold email. Read the definitive guide of cold email to have a deeper understanding of the topic.
- Conversion Rate
The percentage of people who complete your desired task through email is called the conversion rate.
E.g. When you email them to get them to sign up for your app and they do, it is a conversion.
- Dedicated IP/Custom Domain
Dedicated IP address means that your website has its own address, and you can use this IP address or domain to access it anywhere from the web.
- DKIM
Domain Keys Identified Mail (DKIM) is a way that an organization takes responsibility for an email that is sent. The organization’s emails will be further handled on the basis of their reputation of the previous emails.
- Drip Marketing
When a set of pre-written emails is scheduled to be sent to a recipient one after another depending on his behavior, it is known as drip marketing.
