Rapid advancement in modern technology is shaping the marketing landscape constantly. In these modern days, businesses have access to powerful marketing tools that help their tactics and generate more profit. Marketing automation is one of the trendy features of email marketing, which enables marketers to use software or tools to automate marketing workflows and tasks.
Businesses can automate various repetitive tasks such as sending follow up emails and identifying qualified leads. One of the widely used forms of marketing automation approach is sending triggered emails. Today, most businesses are looking for email marketing tools with marketing automation features to target the customers at the right time.
The Power of Email Marketing Automation
The smart advantage of email marketing automation is that it frees businesses up from carrying out repetitive and menial tasks manually. It saves a significant amount of effort and time. Marketing automation helps companies to reduce manpower recruited for such manual tasks.
Use of Artificial Intelligence
AI is fast becoming reality as more and more companies are starting to take it as an important one. Artificial intelligence has been used to analyze behavioral patterns, power chatbots, and automate email marketing campaigns. They can also send push notifications.
Sophisticated Chatbots
Chatbots are software programs specially designed to carry out auditory or textual conversations. Many businesses have applied chatbots on their sites to improve customer journeys or experiences. AI-powered chatbots help close more deals much faster by nominating the right services to the right users.
Emphasis on Omni-channel Experience
The key benefit of email marketing automation is that it lets the integration of marketing platforms provide customers with a seamless experience. It includes a social, mobile, search engine, email, content marketing, and other resources. The automation feature enables companies to identify all touchpoints and offer relevant information.
Hyper-personalization
To target different types of customers, the personalized approach is important and crucial. Actually, 98% of business marketers accept that personalization helps to increase customer relationships. The marketing automation feature helps to set up personalized email subject lines.
Marketing automation is going to be more crucial in 2022 and companies would like to adopt email marketing tools with automation features.
