Author name: Michael Welsh

Know AFM (American Federation Of Musicians) “New Use” Fees Before You License A Track

Music is a great source of relaxation. At the same time, it is a powerful storytelling tool. It can convey and heighten the emotion in a scene. When filmmakers decide to reproduce pre-recorded music on the soundtrack of their films, they have to be ready to invest time and money in getting the synchronization right […]

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Hiring a Composer-Music Producer for Your Commercial Campaign

If you’ve ever walked into a grocery store and had your attention grabbed by the latest hit song playing overhead, you know the power of music. It can create an emotional connection with a target audience, move people to buy more, and even market new products. But hiring someone who knows what they’re doing to

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