Author name: ashika

Neuromarketing, also called consumer neuroscience, investigates the brain to forecast and influence consumer behavior and decision-making. Traditional metrics (such as clicks, shares and scroll times) can provide you with a wealth of information about the effectiveness of a campaign. Still, they are unable to capture consumer sentiment. Neuromarketing can assist in analyzing the emotional response […]

Beyond the literal meaning of the words used to describe them, brand archetypes carry greater significance. They have access to a richer and deeper part of our psychology. Due to their strong connections to core facets of human psychology, archetypes are particularly effective for branding. Numerous archetypes can probably be easily identified and understood in

As per a survey conducted by media firm Zenith, India will have the fastest-growing market for fast-moving consumer goods (FMCG) food and drink brands’ advertising investment over the next three years, with ad spending reaching 14% annually. For the research, 12 markets – including the United States, United Kingdom, France, and China – were evaluated