Yoga Mat Market:
Growth opportunities in the yoga mat market look promising over the next six years. This is mainly due to the growing trend of yoga, increasing focus on health to reduce the possibility of diseases, and the expanding yoga studios.
Yoga Mat Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The widespread outbreak of the coronavirus has impacted the economic production of almost every nation throughout the world. The pandemic has converted their emphasis towards their health to wipe out the probability of catching the virus. The switch of individuals to perform yoga and other physical activities led by the temporary closure of gyms and other workout places is the major driver responsible for the growing prominence of the yoga mat market. Also, yoga is alluring individuals across the globe. As per a survey conducted on the Worldwide Fitness Trends for 2018, yoga was awarded the “hottest fitness trend” for the year. The UK’s sports council declared the British Wheel of Yoga to be the national governing body for ancient practice in the UK. The Eventbrite approximated that an average yoga practitioner disburses USD 90 per month on yoga, thus totaling about USD 62,000 in their entire life on yoga classes and equipment.
The surging number of yoga studios through the developed and developing economies will further strengthen the yoga mat market size. For example, the Indian government in 2017 decided to inaugurate 100 yoga parks in the country. Moreover, the leading players are focusing on the usage of biodegradable and environment-friendly materials to produce yoga mats. One of the most famous brands in the North America, Prana, is providing 100% organic cotton along with recycling material for these mats. However, the use of substitutes which include grass lawns, wooden floors, woven carpets, or bathmats, primarily in South Asian countries, including India, is likely to obstruct the yoga mat market share.
Regional Drivers
Based on the regional coverage, Asia-Pacific is predicted to lead the market during the forecast period. This is majorly because of the increasing recognition of yoga in Japan, India, Thailand, and Australia. Furthermore, the augmenting initiatives to bring about consciousness towards the advantages of yoga are stimulating the market growth. For example, the Union Ministry of AYUSH organizes the International Yoga Fest (IYF) every year since 2016.
Yoga Mat Market’s leading Manufacturers:
- La Vie Boheme Yoga
- Fabrication Enterprises, Inc.
- Columbia Sportswear Company
- Manduka
- LIFORME
- Lululemon Athletica
- Hugger Mugger
- Jade Yoga
- Barefoot Yoga Co.
- Adidas
Yoga Mat Market Segmentation:
Segmentation by Material:
- Polyvinyl Chloride (PVC)
- Polyrethane (PU)
- Thermoplastic Elastomer (TPE)
- Natural Rubber
- Others
Segmentation by End Use:
- Health Club
- Personal
Segmentation by Distribution Channel:
- Supermarkets & Hypermarkets
- Specialty Store
- E-Commerce
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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