Market Highlights
A web content management software is a blend of software tools and programs which offers an organization with a way of managing digital information, available on a website, by maintaining and creating content without earlier information of any markup language or web programming. According to Market Research Future’s research report, the web content management software market’s size was valued at USD 4.6 bn during 2016 and is likely to develop with a CAGR of around 15% throughout the estimation period.
The migration to cloud due to being able to offer subscription services at low expenses can be pivotal to the market. In addition, flexibility and scale offered by cloud can drive the adoption of the software and fuel market revenues. Integration of the software on websites for making it easy for users to write, edit, and publish relevant information will push software usage higher. In addition, mobile applications and rising use of smartphones can drive market growth.
The primary trends in the web content management market include the expanding demand which is transposing from content as a service (CaaS) to experience as a service (EaaS), mostly among the key technology firms and retailers to improve the analysis of customer experiences in order to offer enhanced customer service. Another development in the market is the incessant progressions in cloud platform as a service (PaaS). A gamut of enterprises is shifting their businesses to cloud owing to the minimum cost of subscription services and maintenance. This subscription assists the firms to create cloud as an ideal platform for arraying the software so as to curb the cost of serviceability and maintenance. On the other hand, there are some aspects that limit the growth of this market, such as the intricacy of web content and the strain in managing a large amount of content existing on the websites, a majority of which are unwanted.
Segmentation:
The global web content management software market size is segmented by component, deployment, organization size, and industry.
By component, it is segmented into solution and services.
By deployment, it is segmented into cloud and premise. The cloud segment can retain a large market share due to flexibility and scalability of the technology. The ample storage space and virtualization of data makes it easy for users to access information. Low loading times of sites can drive the segment growth in the web content management software market. Adoption by SMEs can spur the segment growth as well.
By organization size, it is segmented into large and small & medium enterprises (SMEs). The SMEs segment is projected to be the biggest market revenue generator due to the software enhancing productivity and efficiency of organizations.
By industry, it is segmented into healthcare, education, retail, media & entertainment, and food & beverage. The media & entertainment segment can account for a large market share due to the need for centralization of content. High need among media publishers, broadcasters, and media portal providers can spur the market demand till the end of the forecast period.
Regional Analysis
Market Research Future has conducted research keeping in tandem with the geographic segmentation of the web content management market. The geographical study of the web content management software market covers Asia Pacific, Europe, North America, and rest of the world. North America market leads the web content management industry with the largest market share. The market is likely to observe this growth throughout the estimation period. This development is primarily owing to an expanding focus on research & development and rapid adoption of the upgraded technology. Economies such as Canada and the U.S. are technologically progressive and represent the prevalence of the most prominent key players within the web content management market, offering this region the benefit of domestication. On the other hand, the Asia Pacific market is estimated to expand at the spurring rate over the forecast period. The Asia Pacific market has an extensive presence of developing firms in the field of software solutions, software development, and electronics. These firms propel the requirement of business efficacy and curtailing of the operational cost. Europe market is considered to be one of the mature regions in the web content management vertical, however, progressive software upgrades and web technology attempt to propel the expansion of the web content management software across Europe.
Key Players
The competitive arena of the web content management software has been segmented according to different key players and other evolving firms extending from tier one to tier five. Some of the renowned key players dominating the global web content management market include Open Text Corporation (Canada), Oracle Corporation (U.S.), International Business Machine Corporation (U.S.), Adobe Systems Inc. (U.S.), Hewlett Packard, Inc (U.S.), Dell EMC (U.S.), among others. These players continuously keep updating and investing in research & development for a lucrative portfolio.
