The growing prevalence of illnesses in women is creating concerns worldwide thus, attracting focus of government as well as corporate organization to promote women’s health. Women today make up 49.6% of the total worldwide population and are often affected by a chronic or non-chronic disease, which creates a huge customer base for companies providing healthcare services for women. Women are also at high risk of getting sexually transmitted diseases. For instance, the statistics of Centers for Disease Control and Prevention released in 2018 stated that overall rate of reported female chlamydia cases increased 11.4% whereas that of gonorrhea infections increased 45.2%. Owing to this rise in diseases amongst women governments and various private organizations across the globe are initiating programs on women’s health. For instance, the Mobile Alliance for Maternal Action (MAMA) project of U.S Agency for International Development, Johnson & Johnson, United Nations Foundation and mHealth Alliance aims at providing vital health information to new and expectant mothers in India, Bangladesh and Africa through mobile phones. The growing awareness towards women’s health and growing customer base is attracting high investments. For instance, in June 2018 Portfolia Funds, a US-based venture capital firm, announced a dedicated fund for apps and devices designed for fertility, period-tracking, pregnancy, nursing care and other aspects of sexual and reproductive health. Also, Advantia Health, LLC, a women’s health startup providing telemedicine app, received a funding of US$ 45 million in January 2020. Thus, the growing focus towards women’s health is propelling the growth of global women health app market.
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Amidst the recent outbreak of COVID-19 pandemic, demand for virtual care services through health apps is anticipated to witness an upsurge as women are restrained from leaving their homes due to lockdowns. In terms of revenue, global women health app market was valued at US$ 1391.85 million in 2019 and is expected to grow at a CAGR of 15.8% over the forecast period. The study analyses the market in terms of revenue across all the major regions, which have been bifurcated into countries.
The detailed research study provides qualitative and quantitative analysis of global women health app market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Key Findings of the Report:
- Some of the players operating in the women health app market are Apple Inc., Brexa by Vesna Health Solutions, Clue by Biowink GmbH, Cycle Technologies, Fitbit, Inc., Flo Health, Inc., Genomic Health, Inc., Glow, Inc., GP Apps, Maven, Mindvalley, NaturalCycles Nordic AB, Nike, Inc., NURX Inc., Ovia Health, Perigee AB, Plackal Tech, SAMSUNG and Upward Labs Holdings, Inc. amongst others.
- North America held the highest market share in global women health app market in 2019. Asia Pacific is expected to register the highest compound annual growth rate over the period of next eight years. The rising investment in the region by market players to address the undermined healthcare needs of women due to social stigma
- Smartphones held dominant share of global women health app market in 2019 due to the decreasing gender gap in mobile phone users.
- Based on application, reproductive contributed highest share of global women health app market in 2019. The high incidence of ectopic pregnancy, stillbirths and new-born deaths due to ill health of mothers is creating demand for reproductive health related apps.
Global Women Health App Market:
By Operating System
- Android
- iOS
- Others
By Application
- Fitness
- Reproductive Health
- Menstrual Health
- Mental Health
- Others
By Device Type
- Smartphones
- Smartwatches
- Tablets
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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