With the boom of eCommerce and online marketplaces, it’s become easier than ever for small businesses to sell their products. However, this comes with its challenges as well. Selling your product to customers from all over the world is hard work, and you need a reliable solution to make it easier for you. To help you get started, we’ve outlined some of the advantages that using WooCommerce when developing your eCommerce strategy will give you. In this article, we’ll be discussing why you should choose WooCommerce as your eCommerce development platform.
Installed in over 20 million websites
According to WooCommerce statistics, over 20 million websites currently use the solution. As more and more people turn to the internet to buy their products, the need for an eCommerce platform to offer ease of use and accessibility has risen. With this in mind, WooCommerce is seen as the best option for online retailers of all kinds. The flexible eCommerce platform is user-friendly and easy to learn, making it great for both new and experienced users. Furthermore, it’s compatible with a wide range of third-party apps, providing further flexibility and scalability.
Easy to use
One of the biggest advantages of using WooCommerce for your eCommerce development project is how easy it is for users to navigate through the site. Customers looking for products to buy are likely to be first-time visitors, so it’s essential that the navigation is easy for them to follow. WooCommerce has been designed to be intuitive, which makes it ideal for both new and experienced users. Moreover, it also has a range of helpful features to further aid navigation, including: Product images, descriptions, and attributes Customized views of your product catalog Ajax search functionality Product filtering and sorting WooCommerce integrates with popular apps, meaning it can easily be extended to accommodate different types of product. This means you can create extremely complicated and unique products.
Flexible and customizable
WooCommerce is built to be flexible and easy to customize, which can be particularly useful for eCommerce developers. Customizing your site’s look and feel can help to improve the overall user experience and make it more appealing to customers. You can use themes to design a more professional and appealing storefront, or create your own designs to reflect the brand of your company. With WooCommerce, you can also choose from a range of different shopping cart and payment methods, providing you with flexibility when it comes to selecting the right solution for your business. It can also be customized to fit your needs. For example, to help you track and optimize your sales, you can set up automatic tracking, or use rules and filters to manage your inventory.
Wide range of integrations
WooCommerce is compatible with a wide range of third-party apps and services, making it an attractive and robust platform for your eCommerce development project. Some of the most popular integrations include: Autopilot and Shopify You can connect your WooCommerce store to popular apps like Autopilot and Shopify for customers to view your products and purchase them. These integrations can help to improve your conversion rates, as customers are able to easily discover your products, reducing the amount of time that they spend searching for items to buy. You can also use them to expand your product selection, ensuring that you have a selection of different options for your customers. You can also create different gift items or add-ons for customers who wish to purchase multiple items.
Premium support and ongoing updates
Many eCommerce platforms have short lifespans, which can often leave users short of support following the release of the software. Fortunately, WooCommerce has a long lifespan and will continue to be developed and supported by the company behind it. This means that you’re guaranteed to be able to use the latest version of the software and enjoy the same level of support. Along with being updated and supported, WooCommerce has also been out in the open for a long time, meaning that you’re able to use it on a wide range of different platforms and devices. This means it can be accessed by your users from any device that enables them to browse to your website.
Summing up
When it comes to choosing an eCommerce platform for your business, WooCommerce stands out from the crowd thanks to its flexibility, ease of use, and impressive range of integrations. By choosing this solution, you can easily create an attractive and professional-looking storefront to promote your products, while it can be customized to meet your company’s needs. From placing orders to tracking sales and collecting payments, WooCommerce integrates with a variety of popular apps and services, making it easy to manage. All of this means that your business can start selling online, hassle-free.
