SEO Website Development

Why Website Speed Optimization Is Important

Studies show that the user’s time to wait before losing focus is approximately 0.3 to 3 seconds. If your website takes too long to display important information, the user will lose focus and will likely close the browser window. Faster websites will have lower jump rates, higher conversion rates, higher natural search results, and, of course, will have better user experience.

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The bottom line is that slowing down websites will cost you money and will damage your product. On the other hand, loading your web pages faster will have a positive impact on traffic, user retention, and sales. Contact us for website speed optimization

What Affects Site Speed

There are many reasons why your site loading time may not be left. It can be anything, but the most common features are:

  • Use of CSS and JavaScript complex
  • Invalid server / hosting system
  • Larger image sizes
  • Unable to use the browser cache
  • Too many widgets and plugins
  • Hotlinking images and other resources from slow servers
  • Traffic volume
  • Older browsers
  • Slow network connection (mobile devices)

That means there is a whole list of steps you can take to improve page speed. But before you can start troubleshooting to improve website performance, you need to check your page loading time.

How To Measure Website Speed

Before making any changes, it is important to first measure. Measuring certain metrics will allow you to compare the performance of your website before and after changes, and will let you know if your changes really work.

There are many metrics you can rate as a website owner, but it is suggested to focus on Excess Content Paint, First Installation Delays, and Collection Layout Changes as these are the best.

Note that when measuring page load time it is best to try to get as much data as possible, for all types of visits. For example, you will need to have your data on both desktop and mobile devices. The fact is that you will probably need to do extra work to get the same performance on mobile devices, even when the metrics for desktop devices are below the above limits. Contact us or reach out to us for best and affordable core web vitals optimization ever.

Conclusion

Improving website performance can be a challenge, especially with significant differences in devices, communications, browsers, and applications, but it will have a positive impact on your business if your business relies on your website as one of the main channels for your access customers.