From a large-scaled enterprise to a person, who is promoting himself, known as doing self-branding, uses the power of social media marketing. Social media marketing is inexpensive compared to SEO marketing and PPC advertising. This is the reason everyone can afford it. There are many social networking sites available in the market and more and more are coming into existence. One of the most popular and dominating social networking platforms that exist in the market for many years is Facebook.
Without a doubt, Facebook is super easy to use for anyone and that might be one of the reasons that people of all ages love using it. You do not need a social media manager to use it. In fact, Facebook makes even professional use of it easier. This is the reason more and more people use Facebook marketing. Even running paid Facebook ads is easier as people think all they need to do is click on the “Boost Post” button.
Yes, Facebook marketing is easy, but you must know standard social media marketing practices followed by an experienced social media manager. Running Facebook marketing campaigns strategically help you leverage better results and returns. There are many things, which definitely come from experience. However, some of the top tips for effective Facebook marketing are explained in this article.
- Keep 70-30 ratio in posting
Generally, people who do not have real experience of marketing focus on selling products on Facebook. All posts on their Facebook page are about their offerings. Facebook is a social networking site, which means people are there to network there. You need to follow the rule all best social media managers follow for SMM (Social Media Marketing) on Facebook, which is 70-30 rule.
This rule indicates that 70% of your posts shared on Facebook page have to be informative and only 30% of them can be promotional.
- Target audience while running Facebook ads
Facebook now focuses on generating revenues, and the only way to generate revenue for Facebook is Facebook paid ads, also known as sponsored ads. Thus, to make more money, it has given a button: Boost Post. It makes running ads easier. However, using just this button will churn money for a few views and you will get trapped in the number trap. You will keep spending more and more to increase revenues. You need to set a targeted audience based on the fact who can be your potential buyers. When you boost a post, you get these options to set targets. Instead of clicking next, next, read and take the required actions.
- Learn from Facebook resources
Facebook has a very good academy to let the public become a social media manager by learning Facebook marketing. It also has an amazing community, which can help you get answers to any question you might be having. It will also help you stay aware of the latest changes and updates in the Facebook.
Conclusion
Facebook marketing has to be strategic and thus, you must follow the best practices and rules of it. That will help you receive better results and returns. Alternatively, you can take service from a social media agency or hire a social media manager.