Businesses of all capacities and sizes can profit by using Product Information Management software. Nevertheless, it cannot become an essential tool when the company:
- Manages relationships and product content that are complex.
- Has an elevated number of SKUs in the offering.
- Sells products via multiple channels.
- Collects data from various suppliers.
- Needs accuracy in the product information for multiple teams.
- Is impacted by many manual processes.
- Transitions or expands product offering many times in a year.
PIM can also be Used By
Sales teams that need accurate product data that is up-to-date and material available at all times. Salespersons in an eCommerce business who is forever planning to cross-sell and up-sell the products. To enable their on-going interaction with customers, a PIM system can help them get instant insight into what and which person has purchased. They need information on stock availability to up-sell and cross-sell effectively. A product Information Management software helps sales teams to make contextual methods that have a better chance of converting.
E-commerce managers who need to update content constantly, improvise the user experience and elevate the conversion rates. These managers play an important role in the creation of product content. They are constantly in pressure to update, create and modify product content to serve the customers better. A PIM system helps in refreshing and managing the content and creating personalized and contextual shopping experiences. The data product can be enriched and rich, compelling and accurate data can be presented every time.
Marketing teams that have to tackle many contents to modify and create campaigns over multiple channels. The consolidated management facilitates the optimization of product content and syndication of accurate data to the relevant websites in a PIM system. Dashboard analytics assist marketers in running sentiment analysis on the type of content which brings about a conversion. Targeted campaigns can be run based on the insights.
Your customers will be able to buy with confidence, knowing that they can depend on the brand’s product’s quality information. Brands and retailers deal with several product types, innumerable product information, and sell over multiple channels. In addition to this, the data is obtained from many different sources – brand owners, suppliers, internal teams and agencies. This is mostly in huge quantities, differing in standards and inconsistent formats. A Product Information management system helps retailers condense, normalize, and organize content consistent with all channels.
CONCLUSION
Product Information Management is a very effective tool for the development of e-commerce business. Although clearly there are benefits, PIMs needs attention to research and details before it is implemented. If a business considers to use it, it is necessary first to explore PIM trends, then try to define the business requirements and later calculate whether it will benefit the business. When it is made absolutely sure that the business needs a PIM software, contact can be established with a software company with PIM software.
