If you’re thinking of investing in a digital marketing agency to boost your online presence, then there are a few things you should look out for when deciding.
There are quite a few things which make up a great digital marketing agency, and they should all be present in the one you choose to make sure you’re getting the best standard of service possible. In this article, I’m going to run through what makes a great digital marketing agency.
Team
The most important part of a digital marketing agency is the team behind it. The team has to be comprised of a range of experts in their field to provide a complete solution and be able to provide every aspect of digital marketing. For example, a couple of the team members might specialise in PPC and SEO whilst someone else might specialise in social media and another one in copywriting. Basically, there can be no weak points in a digital marketing team if they’re providing a full digital service.
Leadership
Every team needs a leader to steer the ship in the right direction or patch up any leaks if something goes wrong. A digital marketing manager or team leader needs to have the leadership and communication skills to spearhead the digital marketing agency. The marketing manager makes sure every project is running smoothly, all client’s requirements are met, and the staff are happy with their workload.
Experience
A great digital marketing agency has a load of experience with getting results for its clients. If they can’t show experience with this, then how do you know they’ll be able to get positive results for your company? When you spend your money on digital marketing services, the point is to receive more money back from the leads and sales they help create.
Listeners
A great team of digital marketers don’t just do what they feel is right straight away; they listen to you and your company’s requirements first and advise on how to meet your goals in the most effective way possible. You should have a steady stream of communication between you and your digital marketing agency throughout their contract, with them updating you and listening to any suggestions or feedback you may have.
Full service
If a digital marketing agency just specialises in PPC, it’s not a great digital marketing agency. They should be able to offer your company a full digital service which includes PPC, SEO, copyrighting, consultancy, audits, link building, display advertising, remarketing, affiliate advertising, email marketing, and social media. If they don’t offer all those listed, then they’re not a full-service digital agency and this doesn’t give you a chance to progress with them onto other services. For example, if your PPC is working well but now you want to branch out to carry out SEO on your website, you won’t be able to do that with a PPC agency, whereas you are able to with a full-service agency.
Forward-thinking
The digital world continues to advance and there are always new developments, this means you’re going to need a digital agency that can keep up with these everchanging developments. Google is constantly putting out algorithm updates and social media platforms are consistently changing. This means your digital agency needs to be forward-thinking and can’t be stuck in the past.
If you’re looking for a full-service that’s all of the above, Piranha Internet has the team, tools, and skill set to boost your online presence. Get in contact with them and they’ll arrange a quote.
Content provided by Piranha Solutions
