All presentations have a goal and get made for a specific purpose. However, organizations use them for transformation and implementing essential business decisions. You present them to executives at a senior level. These professionals are pressed for time. Your detailed and elaborate demonstration is not ideal here.
Then, what do you do? You change your strategy for corporate presentations. They work differently and are essential for informing, educating, inducing actions, communicating processes, planning, etc. Executive communication training and a proper framework enable you to implement them effectively.
Here are the things your presentation framework should include:
The hook: Introduce the agenda or proposition in the beginning. Let your seniors know the presentation’s purpose. Make sure you gauge your audience before preparing this. Avoid indulging information that is already evident. This marks an annoying start. It is because executives want solutions and recommendations of a known problem. Telling them about the issue only wastes their time.
Linking topics: Once you give a brief idea about your lead subject and plan, connect specific points to explain. Tell them the important details that brought you to a conclusion. Inform them about your approach to the strategies you are about to present. This way, they can make a connection to your method and its impact. However, make sure to keep it short.
Action Plan: This is the main point of your whole presentation. It is crucial to explain it clearly. It should convey the value it provides to bring change. Answer budding questions like- How is it helpful? Why should it get implemented? Is it feasible? What is the budget and time required? This way, you are proactively divulging necessary details.
Supporting data: Your solutions or opportunistic ideas are only convincing when you have proof to back it. You should include comparison charts, graphs, etc., to show the difference your plan makes. They need to understand the practicality of implementing your recommendation. Guide them by showing the data, statistics that made you come up with the solution. Consult an executive presentation coach if you require assistance.
Alternatives: Secondary plans always back an excellent strategy. Asking for their interest and investment for a single proposition is not feasible. You must provide them substitutes in case it does not work out. It shows your preparedness. This is also the best time to talk about the importance of considering your recommendations.
Conclusion: Closing your presentation with possibilities is essential. Aim to get any response like approval, next meeting, commitment to evaluate, etc. Revisit your main agenda before finishing.
This framework is simple yet concise. It is essential to keep each step brief and informative. Only the recommendations and technicalities should get discussed in detail. You can learn to do this effectively by getting executive communication training.
