When it comes to quality web design, the dilemma that takes us all is, ‘Should I focus more on an appealing design or Search Engine Optimization (SEO)?’
Well, a quality web design is one that keeps appearance and performance on the same page. Both of these elements of a good web design complement each other greatly. People who focus more on the appeal and appearance of web design often add to the flaws that can be disastrous for your site’s SEO.
6 Major Design Flaws that Negatively Impact SEO
Reading through these flaws will give you a comprehensive idea:
1. Including images where text serves the purpose
Adding Images and videos is a great visual trend; however, there needs to be a good balance between visual content and textual content on your website. If you include images in important areas such as header, meta-description, etc., the search engine will not be able to locate keywords as it navigates through your website.
Therefore, it is important to know where written content complements SEO instead of visuals.
2. No breadcrumbs
Breadcrumbs largely help in site navigation and are an important element for any ecommerce website. Breadcrumbs are a significant way to include a hierarchal navigation structure and help in improving the performance of your website.
No breadcrumbs mean search engine cannot read your text links, and so, SEO is ruined.
3. Annoying pop-ups
Web designers that include pop-ups deliver poor quality work. Topnotch web designers highly disregard this in Brisbane. There might be only 1 in a 100 visitor that reads what your pop-ups say. 99% of visitors just shut them down like that. Also, some pop-ups do not offer a canceling button, and resultantly, the visitor has to close your website.
It makes your website user non-friendly and poorly impacts SEO.
4. Unorganized navigation
Some of the web designers think excluding navigation links and structures will make the website simpler and unique. Know what it means comprising SEO for web design. A quality web design is one that offers organized navigation.
It does not only enhance user experience but also allows the search engine to evaluate your website and improve your search engine ranking accordingly. Unorganized navigation means you are losing your rank.
5. Including a custom 404 error page
Including a custom, 404-page error page might seem to be attractive and interesting. In reality, however, it results in negligence of some crucial elements. For instance, a custom 404 error page might not offer an option to return to the previous page or website homepage.
This offers search engine and visitors a perception that your website has broken internal links. As a result, you fail to fulfill SEO ‘no broken links’ requirement.
6. Using frames in 2020
Using frames to build a website went obsolete years ago. People that use frames in 2020 are doing nothing but reducing the quality of their website. Frames do not help even a bit in improving your site’s SEO. Instead, it leads to devaluation.
The frames do not let search engine to navigate through purposeful and useful content on your website. This is because frames come with three HTML files instead of a single HTML file. It makes your website complex, difficult to read, and results in faulty indexation – all of which leads to bad user experience thus, poor SEO.
Final Thoughts
The best practice to avoid flaws that can ruin your site’s SEO is to go through SEO requirements and features before you build your website. The ideal practice is to find a professional web design in Brisbane, such as Conveyz, which offers website design, keeping in view the SEO.
