According to a new market research report ”Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region – Global Forecast to 2022“, published by MarketsandMarkets™, The Web Content Management (WCM) market size is estimated to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.
Major growth drivers of the Web Content Management market include increasing trend of web-based marketing and seamless web experience to users through multiple channels such as mobile web and social media.
Browse 69 Market Data Tables and 33 Figures spread through 133 Pages and in-depth TOC on “Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region – Global Forecast to 2022″
Major Key Companies:
The WCM market consists of major players such as OpenText Corporation (Canada), IBM Corporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDL Plc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark), Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace Hosting Inc., (US) and Crownpeak Technology (US).
The WCM offers competitive advantages to organizations, such as integration of WCM solutions with existing business technologies. WCM allows non-technical and multiple users to understand, write, and publish content on websites in a secured manner. Furthermore, WCM offers seamless web experience for digital marketing of products and services to clients through multiple channels including the web, mobile, and social media.
Organizations consider mobile as a critical component of their digital marketing strategy and thus demand solution for delivering optimized data to customers. The rise in adoption of smart phones among users has encouraged organizations to consider mobile technology essential for delivering content and for marketing of products and services. The market for social media integration solution is defined by considering features such as social media engagement and activity monitoring, social media content publishing and modification, and online communities. In addition, the solution helps organizations to prevent sharing of erroneous content across the web.
Professional services are widely used service type for the Web Content Management market. Professional services include consulting, training and support, and implementation of WCM solutions. Managed services have higher adoption rate as compared to professional services. Managed services empower organizations to focus on core business functions while delegating web content management activities to WCM professionals for efficient management and delivery of content through multiple channels simultaneously.
The WCM solutions and services are being increasingly adopted across various industry verticals, such as education, healthcare, and government, which has led to the growth of the market, globally. The retail and consumer goods industry is expected to grow at the highest rate during the forecast period.
North America is expected to adopt WCM solutions and services considerably in 2017
The North American region has been a predominately concerned market toward the adoption of WCM solutions and services. The high adoption of digital technology among hospitality industry is helping the WCM market to grow in North America. Moreover, in this region, especially in the US and Canada, verticals such as media and entertainment and retail and consumer goods are using WCM significantly for marketing and online web management.
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