Web Content Management Market:
Growth opportunities in the web content management market look promising over the next six years. This is mainly due to the seamless multi-channel experience, high demand for content management tools, and growing trend for web-based marketing.
Web Content Management Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The surging trend of web-based marketing and flawless multi-channel experience stimulates the growth of the global web content management market. The marketers are creating a high demand for content-managed tools, owing to the help provided in visiting customers’ sites, extracting their data, and assistance to offer customized web content. Web content management has become prominent for organizational growth because content marketing is the major element to develop a digital marketing campaign. Thus, marketers are continuously focussing on the content of their website to survive in a competitive market, thus attracting more customers to visit the website, and provide enhanced digital experience to viewers.
The multi-channel customer experience management is augmenting the growth of the global web content management market because the multi-channel content management tools and services help businesses manage market content centrally. Thus, WCM software aids in providing a multi-channel customer experience by providing the marketing content in desired formats through the right channel and time.
Component Segment Drivers
Based on components, the market is segmented into services and solutions. The solution market is further divided into digital marketing, web experience, mobile & social content management, digital asset management integration, web creation and edit tools, and content analytics. Digital marketing management is anticipated to expand at a higher CAGR over the forecast period as it helps organizations to reach customer across the globe in a cost-effective manner along with the multiple benefits to organizations such as faster time-to-market, the agility and transparency of business processes, and effective management of compliance.
Regional Drivers
On the basis of region, Asia-Pacific is expected to have higher growth during the forecast period attributing to digitalization and rising SMEs. The organizations in developing countries, including Japan, India, and China, adopt web content management technology to optimally use their web content to improve customer relations and loyalty. On the other hand, North America is projected to grow at a faster CAGR because of the adoption of web-based technologies in the region.
Web Content Management Market’s leading Manufacturers:
- Upland Software Inc.
- Episerver
- Acquia Inc.
- Oracle Corporation
- Adobe Inc
- Rackspace Inc
- Progress Software Corporation
- Microsoft Corporation
- Open Text Corporation
- IBM Corporation
Web Content Management Market Segmentation:
Segmentation by Component:
- Solutions
- Digital Marketing Management
- Mobile & Social Content Management
- Web Experience Management
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Content Analytics
- Services
- Professional Services
- Training and Support
- Implementation
- Consulting
- Managed Services
Segmentation by Deployment Type:
- On-premises
- Cloud
Segmentation by Organization Size:
- Large enterprises
- Small & Medium-sized Enterprises (SMEs)
Segmentation by Vertical:
- Media & Entertainment
- Retail & Consumer Goods
- Healthcare & Life Sciences
- Education
- Travel & Hospitality
- BFSI
- Government
- High-Tech and Telecom
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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