The GMI Research expects the web content management market to grow at a higher rate. From a regional perspective, the Asia-Pacific is expected to increase at a higher CAGR during the forecast period due to the growing number of SMEs and rapid digitalization. The companies in economies including China, Japan, and India have started opting for web content management technology to use their web content for improving customer relations and loyalty.
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Web Content Management Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The global web content management market size is projected to experience strong demand over the coming years due to the emerging trend of web-based marketing and a seamless multi-channel experience. Currently, marketers are creating a high demand for content management tools, which aids them visit their sites, extract data from customers, and support them to provide customized web content. Web content management software has become important for the growth of businesses as content marketing has become a crucial aspect in the digital marketing campaign. Thus, the increasing competition in the market and rising emphasis on attracting more people towards the website have encouraged the marketers to focus on the content of their website in order to give exceptional digital experience to viewers.
The key driver fuelling the growth of the global web content management market share in terms of revenue includes multi-channel customer experience management. The multi-channel content management tools and services help businesses in managing market content centrally. Content such as texts, images, translations, meta-data, videos, and product features are handled centrally and could be delivered to selected channels after approval. Hence, WCM software aids in offering a multi-channel customer experience by providing marketing content in desired formats through the right channels at the right time.
Organization Size Segment Drivers
Based on organization size, the market is segmented into SMEs and large enterprises. The SMEs segment is expected to increase at a faster rate over the forecast period owing to the increasing requirement to decrease operational costs and simplify business processes. The strong demand for smart content management, technology integration systems, and web-based analytics to improve the marketing process is one of the emerging web content management market trends that are enhancing the demand for the market.
Web Content Management Market’s leading Manufacturers:
- IBM Corporation
- Adobe Inc.
- Open Text Corporation
- Oracle Corporation
- Microsoft Corporation
- Aquia Inc.
- Progress Software Corporation
- Episerver
- Rackspace Inc.
- Upland Software Inc.
Web Content Management Market Segmentation:
Segmentation by Component:
- Solutions
- Digital Marketing Management
- Mobile & Social Content Management
- Web Experience Management
- Digital Asset Management Integration
- Web Creation and Edit Tools
- Content Analytics
- Services
- Professional Services
- Training and Support
- Integration & Deployment
- Consulting
- Managed Services
- Professional Services
Segmentation by Deployment Type:
- On-premises
- Cloud
Segmentation by Organization Size:
- Large enterprises
- Small & Medium-sized Enterprises (SMEs)
Segmentation by Industry:
- Media & Entertainment
- Retail & Consumer Goods
- Research & Academia
- Healthcare & Life Sciences
- Travel & Hospitality
- BFSI
- Government
- IT & ITES
- Telecom
- Others (Manufacturing and Non-profit organizations)
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that provides syndicated research reports, consulting services, and customized market research reports. Our reports are based on market intelligence studies to ensure relevant and fact-based research across numerous sectors, including healthcare, automotive, information technology & communication, FMCG, and other industries. GMI Research’s deep understanding related to the business environment helps us in generating objective strategic insights. Our research teams consisting of seasoned analysts and researchers have hands-on experience in various regions, including Asia-pacific, Europe, North America, and the Rest of the World. The market research report offers in-depth analysis, which contains refined forecasts, a bird’s eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.
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