Digitization being one of the major trends in all sectors, various methods are being adopted to change the traditional approach of work. Visitor identification software market is witnessing a robust technological advancement with an aim to provide enhanced user experience. The software is used by various organizations to keep a track of any anonymous visitors who could possibly have access to their website and it also comprehensively profiles them along with analyzing the website traffic. The software offers integration with wide range of sales and marketing applications such as CRM, marketing automation, email marketing and others to accelerate the sales cycle by automating email drip campaigns for lead generation and lead nurture programs. Automation of filters such as blocking ISPs, bots and poor sales prospects which refines the automatic settings to match the business goals are few of the other features offered by the software. Lead scoring, data exports, lead routing to different users/department, branding or white labeling, campaign tracking, among other factors are driving the adoption of visitor identification software market.
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Visitor identification software market is bifurcated on the basis of pricing model into fixed pricing model and variable pricing model. The pricing model varies based on the organizations’ sizes (SME’S/large). Fixed pricing is preferred by the companies with significant customer base, as it helps them to narrow down a specific number of customers along with the ability to allocate budgets for purchasing these services. For instance, Clearbit offers flexible pricing with different tools and APIs specifically for small and medium enterprises. The pricing is based on CRM database size, monthly web traffic, number of monthly contacts and how many products to include. Whereas, variable pricing helps market participants to target emerging enterprises with growing customer bases such that the number of leads provided are directly correlated to the price being paid by these enterprises. With the implementation of this software, business receive real time lead alerts and enables them in lead management. Some of the features this software include basic analytics i.e. IP-address tracking, number of visits, session durations and much more about users browsing the website. Such factors are aiding for the growth of visitor identification software market.
Integration of machine learning solutions in visitor identification software is facilitating various enterprises to adequately analyze website behaviors of the visitors. This functionality mainly provides information on comparison reports of time spent on site and average pages viewed for those who have viewed the recommendations vs. those who have not. Machine learning helps to track website behaviors and automatically provide content recommendations based on those behaviors. For instance, Act-On Software, Inc. uses machine learning under adaptive web solutions with an aim to track visitor behavior and provide content recommendations automatically on those behaviors. This integration enables marketers with personalized content recommendations. The use of visitor identification software allows organizations to understand the presence of potential customers along with the type of customers who are showing particular interest towards the company’s offerings, which in turn is further propelling the visitor identification software market.
Various industries make use of this software including banking, financial services & insurance, telecom, consumer durables & electronics, travel & hospitality, amongst others. The consumer durables and electronics accounted for the major share in 2018. This is primarily due to the awareness amongst users with respect to online portals for gaining product or service information as opposed to offline associations or portals which provide similar information to users. The visitor identification software automatically identifies and sorts leads by picking out the highest-value prospects for a sales team to engage. This software is ideal for B2B selling because of the way the software works as it delivers sales representatives with the missing data from site visitors, which is important to convert them into a lead. Marketers use the visitor identification software for better targeting the website visitors with content. In terms of revenue, United States visitor identification software market was valued at US$ 711.84 Mn in 2019 and is anticipated to reach US$ 2235.76 Mn by 2029, growing at a CAGR of 15.38% from 2021 to 2029.
The report provides both, qualitative and quantitative research of visitor identification software market, as well as provides comprehensive insights and development methods adopted by the key contenders. The report also offers extensive research on the key players in this market and details on the competitiveness of these players. Key business strategies such as mergers and acquisitions (M&A), affiliations, collaborations, and contracts adopted by these major market participants are also recognized and analyzed in the report. For each company, the report studies their global presence, competitors, service offerings and specification amongst others.
Some of the players operating in the U.S. visitor identification software market are, Act-On Software, Inc., Zoho Corporation Pvt. Ltd., KickFire, Clearbit, netFactor (bombora), SHARPSPRING, Upland Software, Inc., Lead Forensics and Liidio Oy (leadfeeder) amongst others.
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Visitor Identification Software Market:
- By Enterprise Size
- Small and Medium Enterprise
- Large Enterprise
- By Pricing Model
- Fixed Pricing
- Variable Pricing
- By Organization Size
- Small and Medium Sized Enterprises
- Large Enterprises
- By Industry Verticals
- Banking Financial Services and Insurances
- IT and Telecom
- Consumer Durables and Electronics
- Travel and Hospitality
- Automotive
- Others
- By Region
- West
- Southwest
- Northeast
- Southeast
- Midwest
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