Growth opportunities in the Virtual Fitting Room Market look promising over the next six years. This is mainly due to the rising number of fashion brands, increasing competition, and escalating concerns about the proper fitting of online delivered fashion products.
Virtual Fitting Room Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
Some of the drivers responsible for the growth of the global virtual fitting room market include the surging prominence of the e-commerce sector accompanied by the augmenting apprehension concerned with the online fashion retailers to deliver products that fit accurately. Also, they are the online replication of the in-store shopping space, which was established in the form of 2D overlays. A virtual3D fitting room elucidates a unified platform between the customer and the fashion brand, making an effort to gain customer confidence and minimize the chances where a customer might want to return/exchange a product due to size or fitting issues.
In addition, the accelerating number of fashion brands has further strengthened the market size. Moreover, they help to decrease the switching cost and amplifies the competition among retailers. These rooms proffer multisensorial stimulation to retailers along with proffering a user-friendly experience to the customers as they can choose the appropriate product for purchase. The potential of this technology to discern the structure of the entire human body as it can recognize the separate body parts. This is further bolstering the market growth. Furthermore, retailers are increasingly focusing on sustaining brand commitment, which is raising the market demand. For example, Tmall, one of the e-commerce platforms invented by Alibaba Group Holding Ltd., in 2018, launched an AR-based smart dressing room at its Hangzhou city-based shop. However, insufficient awareness coupled with their high cost are the two major factors that may hamper the market growth.
Component Segment Drivers
Based on the component, the software is projected to lead the market during the forecast period. This primarily because it is the core of virtual dressing room technology. The incorporation of various sophisticated technologies such as artificial intelligence, 360-degree visualization, and 3D simulation is supplementing the market growth. Additionally, the capability of cloud software to offer an animated virtual fitting experience and static rendering at any place will bolster the virtual fitting room market share.
Virtual Fitting Room Market’s leading Manufacturers:
- ELSE Corp Srl
- Fit Analytics
- Nike, Inc
- Total Immersion
- Zugar, Inc.
- Visualook
- AstraFit
- GoDaddy, LLC
- True Fit Corporation
- Shandong Yashe Information Technology Co., Ltd.
Virtual Fitting Room Market Segmentation:
Segmentation by Component
- Hardware
- Software
- Services
Segmentation by End User
- Physical Store
- Virtual Store
Segmentation by Use Case
- Apparel
- Accessories
- Eyewear
- Jewellery and Watches
- Beauty and Cosmetics
- Others
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that offers business insights and market research reports for large and small & medium enterprises. Our detailed reports help the clients to make strategic business policies and achieve sustainable growth in the particular market domain. The company’s large team of seasoned analysts and industry experts with experience from different regions such as Asia-Pacific, Europe, North America, among others, provides a one-stop solution for the client. Our market research report has in-depth analysis, which includes refined forecasts, a bird’s eye view of the competitive landscape, key factors influencing the market growth, and various other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping our clients to stay ahead of the curve.
Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com
