Mobile geofencing is one of the most popular tools used by geofencing marketing companies in Virginia. Why? Let’s get to the reasons!
Imagine you are driving towards McDonald’s to get something in the evening. As soon as you reach the vicinity, a notification pops in your phone—Burger King selling the Whopper at an insane discount. You open the app only to find the offer is true. This is exactly how Burger King doubled their sales with the help of mobile geofencing in 2018. Mobile geofencing is undoubtedly the most effective geofencing platform in California.
The location-based marketing strategy enables companies to form a boundary or fence around a specific geographic location. You create engaging ads and push the notifications to your targeted consumers.
Reasons why companies prefer mobile geofencing marketing
Hyperlocal targeting
Hyperlocal targeting provides excellent ROI in mobile ad campaigns. Targeting nearby customers to your brick-and-mortar business through geofencing is a great way to improve your sales.
As of 2022, Americans use their phones for more than 5 hours a day. Thus, smartphones work as an efficient tool to hyper-target your customers. Rather than focusing on customers who are miles away, mobile geofencing marks people within a certain area who are interested in your product.
Improve customer engagement and response
Mobile marketing provides a great way to improve consumer engagement with personalization, catchy taglines, compelling notifications, etc. It is a great way to endorse your brand as well.
Research shows that around 52% of marketers use location-based data to create personalized ad campaigns.
With location-based data, geofencing marketing companies in Virginia can serve campaigns to get more favorable customer responses.
Use of analytics
Mobile geofencing offers proper customer engagement analytics based on the number of clicks and impressions on your ad. The use of this real-time data improves the insights of your business.
When you observe your ad campaigns, you know what is working and what isn’t. This allows you to modify your content, timings, audiences, and even locations.
Chance of personalized shopping experience
Nothing drives more customers than an enhanced shopping or service experience. Location-based marketing is the tool to make the customer experience better for any brand.
When you know what your consumers are in the vicinity, and what they like, you can give them a personalized shopping experience.
A great example of this is Sephora. As soon as you enter a Sephora store, a “store companion” gets activated. The store companion would help you with your shopping based on your past purchases, browsing history, interests, etc.
Sometimes customers can access special discounts, limited-time offers, wish-listed product availability, etc.
The future of mobile geofencing marketing
Geofencing mobile marketing isn’t a trend of new-age marketing strategies. It is an example of how brands can leverage location-based technology to offer a fabulous customer experience.
If you also want to provide engaging customer experiences,optfor the best geofencing marketing agencies in Virginia.
Author’s bio: Susan Sanders is a full-time blogger working with some of the best geofencing platforms in California. She is presenting some interesting insights on why mobile geofencing is so popular among geofencing marketing companies in Virginia.
