At times, people would need a message to be conveyed to them in a few seconds. It is unrealistic to broadcast your messages one after the other manually. An automated technology such as bulk SMS marketing can be useful in such a situation.
However, not all are aware of bulk SMS marketing. So what is bulk SMS marketing?
Bulk SMS marketing is a technology that allows a sender to broadcast a text to several phone numbers at the same time. The recipients would receive the message with a single click. Bulk SMS marketing is used by businesses for several reasons such as being efficient (as it saves time and human resources), more affordable, quicker process, and having greater penetration and wide reach (even to those who do not have smartphones and internet connections).
Bulk SMS marketing: How to broadcast SMS?
How does one broadcast bulk SMS? Depending on the user, the exact steps of sending a bulk SMS would differ. But commonly, bulk SMS marketing comprises the following steps;
- Sign in to the account offered by your service provider.
- Add a list of contact phone numbers.
- Build the message that would be broadcasted.
- Select the recipients.
- Hit on Send.
A bulk SMS marketing system is a suitable technology to gather information across leads and customers in less than a few seconds. Bulk SMS marketing is often used by marketers to promote business products and services. Bulk SMS marketing reaches many new leads, in addition to reaching a variety of audiences and loyal customers.
Use of Bulk SMS Marketing as a Helpful Technology for Telemarketing
Bulk SMS marketing is indeed a helpful technology for telemarketing. Below are a few things to look at while making comparisons between several bulk SMS marketing service providers:
1. Support Multiple Devices
Most of the time broadcasting messages is easier on a laptop or computer but it should also support mobile devices. When choosing a bulk SMS marketing service provider ensure that the software supports multiple devices.
2. Scope of Text
Scope of text or text capacity is another important factor to look forward to while choosing a bulk SMS marketing service provider. Generally, the character limit for SMS is 150 but a service provider offering text capacity more is always preferred since this would enable you to include more information.
3. Quick Message Delivery
Quick message delivery is important for bulk SMS service. Recipients of messages should not be kept waiting for hours. The message delivery should be quick i.e. within a few seconds. Moreover, marketers can also visualize how effective a bulk SMS marketing strategy is.
API is generally responsible for the speed and with a great API; the message delivery is generally fast. Further, the API allows users to broadcast messages without any interruption.
4. Affordability
Affordability is another important parameter for knowing whether a bulk SMS marketing service provider is ideal for your business or not. While some would invest in a costly service provider others would invest in a free service provider.
5. Accommodating Various Providers
The bulk SMS marketing service provider you choose should be able to adopt several other service providers if needed.
Text for SMS Broadcast: How to design a good text?
The process of sending a bulk SMS marketing message is different from knowing how to design a good text for your SMS broadcast. Below is how a good text message can be designed while performing bulk SMS marketing;
- Keep the text simple and short to understand.
- Do not use any slang text and keep it professional.
- Make your text message very interactive (e.g.: asking simple questions) if the interface allows two-way interaction.
- Schedule the text message at the right time.
Conclusion
Bulk SMS marketing has many benefits with each feature being robust and offering a great function. Bulk SMS marketing is affordable and convenient to businesses looking to expand their business by targeting a wider audience. Bulk SMS marketing will help your business grow leaps and bounds by targeting a wider audience. Moreover, bulk SMS marketing saves time and labor.
Bulk SMS marketing is crucial for businesses that need to reach out to customers through different channels. Office24by7 Technologies bulk SMS solutions allow businesses to keep in touch with their customers via SMS without any hassles. Office24by7 Technologies bulk SMS solutions can be customized according to business needs. We provide round-the-clock support and we assure you of excellent bulk SMS delivery. If you are looking for a bulk SMS provider, we are the best bulk SMS service provider. We can be reached at 7097171717 or through email at sales@office24by7.com.
