Growth opportunities in the US Grass-Fed Organic Dairy Market look promising over the next six years. This is mainly due to the initiatives by the government to encourage proper nourishment to animals at the time of grazing season and the increasing knowledge towards the food quality.
US Grass-Fed Organic Dairy Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The prominent drivers responsible for stimulating the growth of the US grass-fed dairy organic market are the augmenting preference towards the acquisition of these products led by the surging consciousness related to their health and nutritional advantages with the rising awareness about the food quality and safety across individuals throughout the world. Also, these products offer a high level of fatty acids and a low amount of omega-6. The optimal balance of omega-3 and omega-6 fatty acids helps maintain good health, like decreasing the probability of abnormal heart rhythm, reducing the chances of death from sudden cardiac attacks, and lowering blood pressure. Moreover, government across nations is constantly involved in promoting the nurturing of grass to animals during the grazing season which is thereby strengthening the market size. The USDA National Organic Program announced organic norms that include the computable measurements to track the pasturing of the ruminant animals at the time of the year when there is a possibility of grazing.
Furthermore, the expansion in the availability of such products in stores including Whole Foods, Instacart, and Walmart, coupled with the increasing purchases from online stores, further boosts the market growth. The widespread outbreak of the coronavirus pandemic has influence market growth. This is due to the accelerating penetration of these products resulting from the motive of consumers to improve their immunity. However, the immense price of these products may hamper the market share.
Type Segment Drivers
Based on the type, milk is projected to witness a faster CAGR over the forecast period. This is primarily attributed to consumers’ escalating consumption due to many exceptional characteristics such as the prevalence of healthy fat like conjugated linoleic acid (CLA) and the right amount of omega-3 and omega-6 fatty acids important for better health. Some of the leading market players include Valley, Stonyfield Farm, Inc., and other companies.
US Grass-Fed Organic Dairy Market Segmentation:
Segmentation by Type
- Milk
- Cheese
- Yogurt
- Ghee
- Others
Segmentation by Distribution Channel
- Supermarkets/Hypermarkets
- Online Stores
- Specialized Stores
- Others
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