What is drip marketing?
Drip marketing is the technique of sending out a series of emails at regular intervals in response to a trigger. Drip marketing software goes by several names, including automated email campaigns, marketing automation, lifecycle emails, and autoresponders. Customers may set off an action chain by doing anything from making a purchase to commenting on a blog post to subscribing to your service or even just leaving their basket.
Sending the appropriate message at the right time is what makes drip campaigns so powerful, as it allows your business to maintain meaningful relationships with subsets of your audience. Drip email campaigns consist of prewritten emails that are sent out automatically with no human intervention.
Why use drip marketing?
Drip marketing is an effective strategy for growing revenue since it helps convert site users into purchasers, encourages repeat purchases, and awakens dormant audiences. Sharing your company’s worth with your target audience helps you connect with them and shows them that you are a valuable resource for their requirements.
Half of us are always looking for “items, services, and information to assist behavior altering,” according to a survey of 2,000 individuals. This kind of conduct may be encouraged through a drip campaign.
Additionally, drip campaigns may be successful because they are targeted, in that their success is predicated on the fact that they are based on a particular activity and can be tailored to the recipient.
Benefits of Drip Marketing
In today’s competitive business environment, personalization is essential for marketing campaigns to succeed. AdAge found that 33 percent of marketers see customization as the key competency for their industry going forward. With drip marketing software, companies may send targeted emails with just the most relevant content, increasing the likelihood of the recipient’s engagement and conversions.
The fact that drip marketing materials are reusable and distribution is handled mechanically is icing on the cake. To boost sales, you may design campaigns to inform and engage potential buyers, retain current ones, and reward dedicated consumers. In addition, drip campaigns may assist in the precise segmentation of email lists, providing access to hot prospects who are close to making a purchase decision.
Remember that there is such a thing as too much of a good thing, and sending too many drip emails can frustrate your readers. Strategy is essential in every kind of advertising. You need to time your messages and delivery precisely.
Example Use of Drip Campaigns
Drip campaigns aim to maintain people’s interest in your product and keep your brand in their minds. However, how does drip marketing software really function?
Three practical examples are discussed below.
1. Welcoming
You’ve got a visitor on your site, and you want them to sign up for your newsletter, subscribe to your service, or do anything else. When and where will they get information about what you have to offer? The more important query is how you plan to keep their attention on your goods or service over the long haul.
That’s when a gentle stream of emails from your marketing team comes in handy. There should be a “Hi, great to meet you!” in the first line of any welcome email. In addition, they may be used to provide further data, link subscribers to trending articles, or inspire subscribers to share articles with their friends.
2. Win-back drip campaigns
Have you ever resolved to quit binge-watching and start appreciating the outdoors? Most likely.
Thanks to Netflix’s tempting drip email marketing, you’re undoubtedly back in their good graces.
Cancellation triggers them. They confirm your cancellation and offer to continue their service.
They’d “love to see you again.” Their red-and-white CTA button beckons like a siren. You just read about a must-see show.
No worries if you didn’t bite. Netflix, you’ll win.
Why? Over three months, the platform adds new films and TV shows along with your favorites. Most folks just need a “Play” button to become couch potatoes.
The last email invites you to reactivate your membership. Maybe. Netflix provides another free month if you wait.
So they got me.
You may have success with drip marketing by using appealing subject lines, content, and timing. Check out our Material Builder Service if you want increased site visitors with quality content.
3. Educational drip emails
Drip marketing requires snappy, authentic text. Value is needed. The receiver should feel like you want to make their day and solve their problems.
My favorite drip emails are educational. These emails can be how-to videos with written instructions or insider information to solve a problem.
It’s important to reward receivers for opening and reading a series of emails.
POGO needed to increase exposure and subscribers. Since one of its purposes is to reveal power abuses, they created training on how to whistleblow on an employer or government organization.
They found a pain point in their target audience’s demands. Given the organization’s goal, several audience members dealt with power abuse.
This audience segment would likely support the campaign. Research your subscribers. It takes time, but it’s worthwhile.
B2B and nonprofits should use educational email drip programs. Because they want a long-term connection with their clientele, it’s best to supply helpful information.
Wrapping It Up
Drip marketing is one such method which will enable companies to contact and nurture their leads on a personal level. So, it is important for the organizations out there to adopt drip marketing and make the most out of it. The one thing that they need in order to do that is a reliable software like Office24by7.
Want to know more details about our product, give us a call at +91 7097171717.
