If you’re in the business of building signage, your biggest priority should be making sure that your signs are visible. Neon signs are proven to be especially effective in accomplishing this goal, so if you want to get the most out of your signage budget, you should consider a neon sign. But why are neon signs so effective? Let’s take a look at five key benefits that show just how well neon performs!
High Visibility
When it comes to getting your business noticed, nothing beats neon signs. After all, they’re impossible to miss. Marketing-savvy businesses have used them for decades to draw attention to themselves. Not only are neon signs visible from a distance, but they also create a memorable image that sticks in customers’ minds and encourages repeat visits. It also gives off a fun and inviting vibe that makes people feel like it’s okay to stop by and give you their business.
Design Freedom
With a neon sign, you can create artwork that is completely unique. It doesn’t need to match your logo or reflect your company colors. It can look like anything you want! Try using images in your advertisement that are relevant to what your business sells, but only use images in moderation if you are trying to reach a broad audience with lots of traffic. You might also be able to incorporate some simple graphics into your sign, such as an arrow pointing at whatever it is you are advertising. Think outside the box when thinking about what kind of 3d letters imagery would work best for different types of businesses.
Nighttime Functionality
Visibility is key. If your potential customers are unable to find your business at night, you are missing out on a golden opportunity. That’s why neon signs are so beneficial—they pop right off the street during nighttime hours.
Custom Designs
Many times, it’s difficult to find a company that will listen to your needs and then design something that fits those needs perfectly. This is where neon signs come in. They can be designed with custom letters, custom colors and just about anything else you want! Since they’re illuminated, they also have limitless flexibility in terms of shape and size.
Cheap And Energy-Efficient To Run
The gas that’s used to create neon signs is among some of the cheapest, most energy-efficient fuels you can find. So it only makes sense that 3d letters neon signs would prove to be cost-effective in their own right. While other forms of lighting must spend electricity to make light (an incandescent bulb, for example, must spend 95% of its energy creating heat), neon signs don’t; they rely on charged particles striking mercury vapor within a tube to release visible light. As such, only 5% percent of their energy is used for visible light output. Consider also that fluorescent bulbs (the kind found in florescent lights) use 10% more electricity than what they produce as light—not so with neon lights.
Long Lifespan
While LED signs might seem to be brighter than neon signs, LEDs use more energy than neon sign. A traditional neon sign can last for 20 to 50 years if properly maintained, while an LED display will probably fail within 5 to 10 years.
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