This Data Broker Market research report contains a complete background analysis of the industry, which includes an assessment of the parental market. All the statistical and numerical that have been forecasted in this report is represented with the help of graphs, charts, or tables which makes this report more user-friendly. This Data Broker Market report contains a thorough description, competitive scenario, wide product portfolio of key vendors, and business strategy adopted by competitors along with their SWOT analysis and porter’s five force analysis. Whether it is about renewing a business plan, preparing a presentation for a key client, or giving recommendations to an executive, this Data Broker Market report will surely help you to a degree.
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In terms of revenue, the global data broker market is anticipated to witness a CAGR of 10.8% over the forecast period (2022 – 2030). Acxiom LLC, CoreLogic, Equifax Inc, Experian Information Solutions, Intelius LLC, LexisNexis Risk Solutions Group, Oracle, PeekYou.com, Spokeo, The Nielsen Company (US), TransUnion LLC., Verisk Analytics, Other Market Participants
Global Data Broker Market
By Application
- Marketing and Advertising
- Risk Mitigation
- Fraud Detection
- People Search
By End User
- Media and Entertainment
- IT and Telecommunication
- Automotive
- Banking, Financial Services and Insurance (BFSI)
- Government
- Education
- Healthcare
- Retail and Consumer Goods
- Travel and Hospitality
- Others
By Enterprises
- Small and Medium Sized Enterprises
- Large Enterprises
By Pricing Model
- Pay Per Use
- Subscription
By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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Data broking, also referred to as information broking, is the practice of collecting information of individuals and businesses, mainly from public sources, and selling the information to various end-users for business purposes. Data brokers also use privately sourced information in certain cases. Some of the commonly used sources for data gathering include surveys, lucky draw coupons, electoral records, census, social networking websites, website forms, and enquiry forms amongst others. The growth of digital marketing initiatives by companies as a result of the proliferation of smart devices and the internet is creating a demand for data amongst companies, and is leading to the growth of the global data broker market.
The COVID-19 pandemic has adversely affected the lives of individuals in various parts of the globe. Companies have also been forced to change their business strategies by adopting digitization at a faster pace. There has been a significant demand for digital marketing during the pandemic, as the businesses are largely relying on the internet for marketing initiatives. Targeted marketing has emerged as a go-to option for the businesses, as individuals are more responsive to personalized messages and marketing campaigns, as opposed to mass campaigns. Due to the social distancing and lockdown measures enforced by several government bodies globally, individuals were forced to stay indoors, which in turn resulted in higher clocking of online hours. Time spent on social media also saw a rise during the pandemic. Hence, data brokers were able to collect more data from online sources during the pandemic. The use of this data by businesses for various applications ensured higher adoption of data broking services during the pandemic. Therefore, the pandemic had a positive impact on the global data broker market.
Key Questions Answered with this Study
1) What makes Data Broker Market feasible for long term investment?
2) Know value chain areas where players can create value?
3) Teritorry that may see steep rise in CAGR & Y-O-Y growth?
4) What geographic region would have better demand for product/services?
5) What opportunity emerging territory would offer to established and new entrants in Data Broker market?
6) Risk side analysis connected with service providers?
7) How influencing factors driving the demand of Data Broker in next few years?
8) What is the impact analysis of various factors in the Data Broker market growth?
9) What strategies of big players help them acquire share in mature market?
10) How Technology and Customer-Centric Innovation is bringing big Change in Data Broker Market?
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