Humans respond to visuals more quickly than they respond to any other form of data representation. Advancements in data visualizations techniques has made it one of the hottest and appealing topics for most businesses.
If we look closely at the current scenario, we can notice businesses are standing on the mountains of data that holds treasure of information. If business users get access to this information, they can make more informed and data-driven decisions for the benefit of organization.
In 2019, we have seen various changes and upgrades in data visualization, making it more matured and useful than before. What should businesses except in 2020 from the revolutionary technology which once created a boom?
The data visualization trends included in this blog will help you get a clearer picture. Before we proceed, let’s first take up a key question.
Why data visualization is important?
Human brain responds to images, visuals, charts, and graphs easily and quickly as compared to how it responds to spreadsheets and reports. Data visualization tools help you fetch information in instants. In addition, you can tweak reports to acquire meaningful insights by just making minimal changes.
Data visualization techniques can be a perfect solution to the following cases.
Identify areas that require your attention for improvement
Find out the factors that affect user behavior
Optimize operations, functions, and processes
Foresee anomalies and analyze best possible route to avoid them
Now, lets discuss the top 7 data visualization trends that may impact your business in 2020.
Look Beyond Graphs and Charts
Though graphs and charts seem an essential part, data visualization services have much more to offer. When we go beyond the obvious, it gets evident that apart from simplifying your data and presenting in an easily understandable form, these tools also empower you by producing meaningful insights to make you capable of making more profitable decisions. Addition of google charts, search console, maps, and more are enriching data visualization.
Go Social
Data visualization is integrating social media into its landscape engaging an increasing number of followers. Data researchers, too, have identified this trend and are considering ways to make data visualization more social media friendly.
As it is not easy to grab the attention of social media users, you must make sure that data is in a presentable and visually appealing form. A few examples of social media visualizations include images, GIFs, and YouTube shots.
Access Data More Easily
The era where solely IT had access to data and information has come to an end long ago, modern businesses are obsessed with data democratization that allows all the users within an organization to access data, modify reports, and extract insights. With the introduction of self-service business intelligence and advanced data visualization techniques, business users are free to access data at any time from any location.
With drag and drop functionality, data visualization empowers users to access, visualize, and analyze data. Further, data visualization tools and techniques allow users to build customized dashboards that solve their specific business needs with just a couple of clicks.
Tell the Story more Interestingly
People love stories, and the concept of data visualization for storytelling is rapidly gaining popularity. In 2020, it would be of utmost importance for data visualizers to communicate great experiences and convey the exact message to make the most of data visualization. Creating interesting yet simple stories from complex data is a difficult job, but if done right, storytelling can keep you ahead of the curve.
Be a Data Journalist
Presenting information in the form of graphs and charts allows you to summarize details over a long period into an easily understandable form that also takes little space. Thus, we are seeing media houses are increasingly using data visualization for presenting trends over an extended period. The same capabilities will be leveraged by more and more businesses to wrap information scattered over spreadsheets into concise visuals and provide it to the target market segments.
Bring Intelligence into Action
With artificial intelligence, businesses are getting smarter than ever. AI-powered data visualization is not only helping businesses find the information they are looking for but also suggesting what actually they should be looking for business benefits. Machine learning (ML) and natural language processing (NLP) can be incorporated to divulge key insights from data, thereby reducing the data visualization workload for humans.
Enjoy the Multi-Device Support
The future is mobile, but the present at least is a combination of multiple devices which include desktops, tablets, mobiles, and more. A technology that cannot serve all its features and benefits on various platforms is good for nothing. Data visualization is developing capabilities to deliver the mobile users the same experience that it has been offering to desktop users. In upcoming years what device you use will have little to no significance.
Final Thoughts
Data visualization is becoming more robust and flexible with every passing day, enabling end users to rely on it. It ensures business users comprehend data, get access to actionable insights, and overcome challenges with utmost ease. The current trends of data visualization reveal that this technology is empowering visualizers to conquer business challenges and enhance customer satisfaction by making informed decisions.
The advancements in data visualization is encouraging a shift towards analytically driven businesses, where decision makers have access to data in various graphical forms, what was only possible with tabular reports initially. Quosphere is helping organization see beyond the obvious and grab every minute detail that might affect business strategies. If you have concerns regarding data visualization tools and technologies or looking for the right data visualization solution provider, kindly get in touch with us at www.quosphere.com.
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