Digital marketing is a vast term and there are many different types or categories associated with it. SEO marketing and PPC advertising are the two most popular types of digital marketing. There are some companies, which use both and some more types of digital marketing. On the other hand, there are some businesses such as small businesses, startup, etc. usually invest in any one of the digital marketing channels. Thus, they have to make a choice between SEO (Search Engine Optimization) and PPC (Pay Per Click). If you are one of as such business that is thinking to make a choice between two, in this article, I will share the top 3 benefits of SEO marketing compared to PPC advertising.
Top advantages of SEO marketing compared to PPC marketing:
- Less expensive
In running SEO marketing campaigns, there are many activities involved in content marketing to image marketing to bring in leads and other advantages. On the other hand, in paid ads, businesses do not need to invest in all those sorts of advertising. All they need to do is pay to the platform on which it runs paid ads for clicks or conversions, mostly, Google Adwords. As there are several activities involved in search engine optimization marketing, it costs more than PPC marketing initially. Also, businesses need to wait for some days or some weeks to receive the expected results. However, if all aspects are considered and long term advantages are taken into account, then SEO marketing is way cheaper than PPC advertising. Furthermore, if you invest in website SEO services instead of setting up an in-house team it can result in even better returns and lower investment.
- Long term benefits
Paid ad platforms run your ads till you run your campaigns. As soon as you stop investing in paid ads, you stop getting visits, impressions, and leads. On the other hand, as mentioned earlier, search engine optimization advertising includes multiple activities. Thus, it leaves digital trails everywhere on the web. Thus, it gives long term advantages. Once you get the top ranks and positions, you get more impressions, visits, and leads. Also, it makes sure to keep your business alive on the web even if you stop investing in the SEO marketing.
- Brand benefits
Paid ads do not give any brand advantages if you are not running SEO marketing or content marketing campaigns. It just runs ads on search engines or display network. On the other hand, SEO marketing campaigns often include various activities targeting to build a strong authority of a business as a digital brand and a leader in the specific industry. A strong business brand can definitely receive more leads and sales compared to a brand not so known to the users.
Concluding Notes
Each and every digital marketing activity has its own pros and cons. What you have learned in this article is how SEO marketing is advantageous over PPC marketing. As per the digital marketing experts, businesses with enough funds must invest in both paid ads and SEO as it boosts results altogether. However, if you need to choose any one of them, SEO marketing can definitely give more benefits over PPC.