Digital signage is an incredible way to communicate with consumers, both in the store and outside of it. This method of marketing can produce impressive results, driving sales while also increasing your brand’s exposure. Learn more about the most effective advantages of digital signage, including how it helps with branding, increasing sales, decreasing costs, and more! After reading this article, you’ll have no doubt that digital signage is worth investing in!
Customers Are Free To Help Themselves
We all love when we walk into a supermarket, and everything is laid out in front of us for easy consumption. No need to ask anyone where you can find such and such; it’s there right in front of you. The same goes for digital signage, which offers an advantage over paper signage by allowing customers to access information on their own time and in their own way. Imagine walking into a grocery store looking for apples and only being able to locate them by asking someone or checking in each aisle; digital signage eliminates that hassle by allowing customers to find things easily with no assistance needed from employees, which not only saves time but makes shopping more convenient.
Displays Can Be Changed At a Moment’s Notice
One advantage of a digital signboard is that it allows you to update content immediately. With an LED display, you have to push a button, and your content will change direction. The same thing applies to electronic billboards. Once an electronic billboard has been set up, then anyone can easily change its message or images by simply using a computer or tablet at their convenience. This saves you money since you won’t have to hire professional designers just to update your digital signs every time they need updating.
Displays Can Be Changed Automatically, Too
What sets digital signage apart from traditional advertising is that it can be changed instantly based on audience responses. That means if more of your clients are walking by at lunchtime, for example, your sign can display a deal for sandwiches, or you can advertise special catering services for upcoming events. The possibilities are endless!
Digital Displays Are Mobile
Whereas static signs are confined to designated spots around town, digital displays have no limits. Some even come with wheels, so they’re portable! This allows you to reach new audiences in previously unavailable areas and direct attention exactly where you want it.
More Attention from Passersby
When you design an advertisement through digital signage, you can choose when and where to show it. This makes it much more likely that potential customers will see your ad when they’re interested in it, giving them a reason to stop and look. This also means you can test different messages at different times and places to find out what works best.
The Impact Of Color
Color is one of the most important elements in visual marketing. A well-designed message will draw people in and give them a reason to pay attention, while an unappealing color scheme can do just as much harm as good if not handled correctly. With digital signage, you get nearly endless options for creating visuals that get attention from passersby without being distracting or cheesy.
Greater Recall And Retention Rates
Research has shown that information presented via a digital sign is processed differently by your brain. It’s actually been proven to activate more senses and stimulate greater recall and retention. In contrast, only 20% of paper signs are remembered, while 60% of digital sign users remembered them.
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