On the basis of types, the energy drinks market is segmented into drinks, shots, and mixers. The drinks segment accounted for X9.1% share of the market in 2019, as it is widely consumed by teenagers, adults, sportspersons, athletes, and gym enthusiasts. These drinks help boost energy and improve performance. The energy shots segment is anticipated to expand at a CAGR of X.7% during the forecast period, as they contain more amounts of caffeine and key functional ingredients. Energy shots are majorly consumed by athletes, gym enthusiasts, and sportspersons.
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Based on end-users, the energy drinks market is classified as kids, teenagers, and adults. The adults segment is projected to constitute market share of X5.9% in 2027, as they include gym enthusiasts, athlete, and sports persons. Most consumers of energy drinks, shots, and mixers are from this age group. This, in turn, is expected to propel the market.
In terms of distribution channels, the energy drinks market is classified as supermarkets/hypermarkets, convenience stores, and others. The supermarket/hypermarkets segment is projected to constitute X3.4% share of the market in 2027. The trend of shopping from supermarket/hypermarket is projected to rise rapidly in the near future owing to growth in disposable income. In urban areas, large number of people visit supermarkets and hypermarkets for buying daily requirements.
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