Online shopping through e-commerce portals is a growing trend these days. Interested buyers from across the globe are always on a look out for solutions to the daunting task of marketing online. Thus, there is tremendous scope for selling products online. Hiring the best product description writing service has proven to be the key to success.
If you wish to sell your products online through your website or collaborating with the most popular portals, crisp, engaging, and encouraging product descriptions would serve as the perfect tools to attract the casual browsers into your sales funnel.
What is Product Description?
Simply put, a product description is a well-structured sequence or format to present a product to new customers. An ideal product description includes the technical specifications, features, purpose, benefits, short yet comprehensive presentation, and price of a product.
A well-designed product description intends to present a product from in and out crisply. Apart from the aesthetic features, brief directions to use, availability of warranty and technical support, and the commercial aspects including price; product description emphasizes on the pain point for which the customer expects a solution.
A sensibly-written product description covers almost all the touchpoints in the product comprehensively. The product description should never be laborious to read. Again, it should include the critical selection parameters that the random visitor might be looking for in the product.
The Art & Science of Writing Winning Product Descriptions:
Product descriptions are the most effective tools that bring business to the online retail portals and let the random visitors find the most appropriate solution to their frustrating problem.
The most significant role of the best product description is to drive the visitor to purchase the product immediately. So, along with the clarity in the flow of thoughts, while describing products, the intense punch to encourage the prospect to make the purchase decision is also very crucial.
Ideally, your product description should include concise answers to the following questions:
- What is the exact pain point of your customer that your product resolves?
- What benefits the customer can attain by using your product?
- What is the ‘wow’ factor in your product that makes it stand out of the crowd?
- How much pinch to pocket your customer needs to sustain to buy your product?
- How is this price reasonable compared to the value the customer gains?
So, covering answers to these questions in your product descriptions would enhance your conversion rate. You might be a genius in product design and manufacturing using the best of technology. Yet, selling the product online requires marketing expertise.
The Need for Product Descriptions:
Product Description not only describes the product but also convinces the customer by promising a solution. So, including well-written product descriptions for your products will help you enhance your sales graph consistently.
The most significant aspect of a product description is the format or structure of the descriptions. Every e-commerce or any other kind of website has its personality in terms of layout and placement of various features.
So, your product descriptions should complement the overall harmony of your website. Wrongly written, less-engaging, and wrongly-placed product descriptions may not generate conversions. Thus, it is vital to strategize your product descriptions well before uploading them.
Product Description Writing- Best Practices:
If you are confident enough to generate sales, you can think of writing product descriptions on your own. Yet, if you are looking for consistent success, professional product descriptions are a must.
Here are a few significant factors to consider while writing product descriptions that sell:
A Perfect Structure:
There cannot be a standard format for writing the best product descriptions. The structure of your product descriptions should match the personality of your website. These formats may work well for attaining better conversion rate:
- Bullet points
- Long Paragraphs
- Combination of paragraphs and bullet points
Decide on the ideal structure to begin with and keep gauging the success rate through analytical tools. You can adjust the format accordingly.
Consider SEO:
Maintain your product descriptions optimized to raise at the top of the search result pages. This exercise increases traffic to your product-specific landing pages. Thus, you would have ample visitors entering your sales funnel.
Experienced product description writers would help you optimize your product pages, implementing SEO best practices. Working with content marketing experts will prove to be a wise investment in the long run.
Selection of Correct Terminology:
Choosing the correct words to describe your products is very critical to draw the attention and convert them into buyers. Your choice of words should create a sense of urgency in your customers,apart from just elaboration on the features of your products.
The right words convey the desired information precisely. Again, to encourage the prospects to buy immediately, your choice of words can be the most effective tools.
Complement Emotions:
Most of the product descriptions are written in a formal tone. When it comes to features like safety, durability, and problem-solving, maintaining a formal tone works the best.
However, for fun products, like toys, pranks, and other similar products, it is better to add a spark of humour to your descriptions to make them entertaining.
Crisp Template:
Implement the following flow to create product descriptions that bring you business:
- Correlate the prospect with the product you are describing.
- Describe the benefits of the product for the customers relating them to the features.
- Conclude with a crisp recommendation encouraging the customers to buy the product right away.
Seek Expert Assistance:
If you are an aspiring entrepreneur willing to sell your products online, experimenting with your product descriptions may lead to unwanted surprises. So, it is better to rely on the pros who know the process of Product Content Development thoroughly.
Assign the task of writing product descriptions to Pepper Content, the most reputed and largest content platform online. Your decision to collaborate with them will ensure a boost in your sales cost-effectively.
Takeaway:
Writing flawless product descriptions that convert require enormous considerations. The template and factors described here would help you understand the depth. So, let the top content platform online churn winning product descriptions for you. Get a quote today!