Full-service advertising agencies manage every aspect of a company’s online presence, from branding to advertising. There are many advantages to trusting these agencies to provide results for your company, but beware — not all full-service entities are built the same.
Some pitch themselves as a one-stop shop but may be adding on services they aren’t as experienced in just to get your business.
The benefits of a full-service advertising agency
Hiring different agencies to cover each aspect of a business can be a nightmare. For each agency you hire, it means another person to contact, and passing on information and ideas to yet another department.A full-service agency will be a better option for companies who want most, or all of their marketing operations handled externally. These agencies have the resources, team members, and experience to provide a complete package.
How to find a full-service advertising agency
Once you’ve decided to hire a full-service team, find one that ticks all your boxes. That means finding an agency that is reliable, efficient, and will work with your brand to make the most out of your marketing spend.
Before making a decision and signing with a full-service agency, make sure to get all your questions answered. Find out:
Exactly what services the agency offers (and if they’re all included in the price you’ve negotiated)
What areas of marketing/advertising they think will provide your company with the best results
Do they operate on a retainer fee structure or percentage of marketing/ad spend.
How renowned are they?
Search around for their recent campaigns, and find out which team agency team members contributed to the campaign results. Then, look at the feedback from their current or past clients about their satisfaction levels. A full-service agency has to be more than well-known and established, though. They must be skilled in concept knowledge, graphic design, copywriting, studio work, and brand engineering to pass this test.
How strategic are they?
Any full-service agency worth their money thrives on creating strategic plans that benefit their client. To do this, check out the agency’s previous media campaigns, brand positioning techniques, and how they tracked metrics for each campaign.
The final say on full-service agencies
If your company is looking for a way to manage every aspect of your online presence — from Facebook to Google ads, web design, SEO, content marketing, and more, a full-service agency is likely your best option.
They’re geared for companies looking for a complete package. Full-service agencies are popular because they take the headache away from marketing and in a lot of aspects, make informed decisions about campaigns so you don’t have to.
