The mobile application development services have increased in the past few years, with people spending more than three hours on mobile phones using the internet daily. It boomed in 2019, with more than 5.11 billion new mobile users sending time on the internet. Whereas in 2021, the mobile app services accounted for $6.3 trillion, the revenue was still expected to rise. Hence, showing a steep rise in the mobile applications for Android and iOS users, encouraging businesses to invest more in this industry to multiple its ROI. Though it requires a huge investment, it is one of the most profitable industries that guarantee quick returns.
The mobile app market has shown an increase but how many apps are successful is another question. There are millions of mobile applications now trying to automate business processes and provide a means of smooth communication for users, decreasing the chances of errors. However, despite knowing many successful applications, there are times that these apps fail. Seeing the numbers, it is hard to believe that only one gets successful for every ten thousand mobile apps created while the rest fail. Hence, making mobile app development a crucial task for developers and the company itself. Therefore, such firms must strategise and plan carefully when developing an app to resolve future issues.
Why is mobile application development services still a dilemma?
Mobile app development is the process of coding software that work on various mobile devices like smartphones and wearable. It is often only associated with coding them in native, hybrid or HTML5, where it is beyond this, focusing on strategising, designing, developing and deploying successful apps. However, these mobile application development services still seem to fail if companies cannot solve issues or provide the exact solutions as the other applications. Since users want unique apps with innovative features and robust functionality, it becomes essential for them to research and brainstorm about the technologies that need to get integrated to enhance user experiences.
Looking at the history of such applications, we know a majority of these apps are bound to fail on the first day. Maybe because of incompetency or poor services that fail to serve the app’s purpose. Therefore, companies and developers should learn about the factors that may cause app failure to avoid it in the future. We have divided the app failure reason into four broad categories to help developers better understand how applications work.
3 Mobile App Failure Reasons
- Powerful Mobile App Development Strategy
The core part of any development process has to be its strategy that decides the future of applications or machinery. In the case of mobile app development, strategy plays a vital role from its design to its launching phase. The process starts with researching the growing needs of consumers and the issues they usually face and turning those into an app as a solution. The apps should get a task done efficiently and effectively to fulfil users’ needs. It is necessary because, without it, the team wouldn’t have a plan to follow and may create an inefficient or incomplete app that differs from the original idea. Companies trying to enter the industry usually face this problem as they do not have a compatible strategy that guides them through the process. Hence, it is one of the main areas where applications fail. Thus, accounting for lack of research, improper planning, no defined goals, and weak marketing.
- Unique App Designs
As much as we say appearances are deceptive, it is also true that users are only attracted to apps if they have a stunning design. Seeing the mobile application development services failure percentage, a bad design often leads to the downfall of applications. Here the app design focuses on defining, planning and creating user experiences with engaging apps. The app design revolves around visual and graphical elements that include colours, animations, font styles, typographies, etc. Consumers demand easy-to-use apps, and if they get implemented correctly, they often ignore the app design. Consumers demand intuitive, function and feature-rich apps that make browsing easier.
These are necessary when looking at the app usability, where poor usability results from complicated sign-up processes, slow features, inaccessible features, long loading time, etc. If any of these issues occur, the mobile app is bound to fail. Therefore, making testing a crucial part of the app development process before launching in the market, optimising user-friendliness. On the other hand, it might be due to implementing the wrong technology that does not support a few features of an app or doesn’t meet the latest standards.
- High Competition
It is always advised to create apps as a solution to emerging problems of the ever-growing world that makes the life of users easy. Often, companies do not do much research and create similar apps. However, it is bound to happen since there are already over 2.2. million apps in App Store and 2.6 million apps in Google Play. With such a high ratio of applications, these applications are bound to get repeated but providing additional features increases the chances of success. Hence, increasing competition and leveraging companies with an original idea or offering unique services to the users. Since technological advancement is expanding rapidly, companies should integrate them into the apps to optimise their performance and functionality.
On the other hand, your app might fail due to a lack of monetisation that leads to losses where the company cannot cover the cost or a dispute between the workers that makes work inefficient. Therefore, companies should focus on resolving disputes between the employees first, not affecting the app development process. Another reason could be investment shortages that limit a company’s ability to integrate advanced technologies, build new features and provide value-added functions that increase its functionality to enhance user experience.
The mobile application development services industry is a flourishing market where apps fail and succeed depending on the research and effort developers put into their building process. Since there are already millions of apps, it becomes vital for companies to create innovative applications that resolve future issues.