pim

7 Reasons PIM Is Essential for Your Marketing Strategy

Brands are rapidly transitioning from a single channel to omnichannel marketing strategies, they now strive to deliver personalized customer experiences by readily deploying relevant product information at every customer touchpoint. As brands determine these touchpoints and build marketing campaigns around them, the customer experience is not necessarily connected across these channels. This creates the need […]

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Five Essential Benefits of PIM

Digital commerce is changing the game for the consumer packaged goods industry. Rising customer expectations are forcing the brands to be accessible to every consumer via both physical and digital platforms in personalized ways. And with increasing payment flexibility and the availability of same-day delivery, more consumers are purchasing grocery and daily-use products online than

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Introduction to Product Information Management (and Why Localization Matters)

A localized product information management solution makes it easy to create and deliver a captivating product experience to a global market. Product information management (PIM) involves collecting, managing, and distributing all information about your product from a central location. At some point, you’ve likely researched a product online, comparing prices and specifications. All that technical,

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What Is Data Enrichment And How Can It Help Your Business?

In today’s corporate world, data has undoubtedly become the most precious asset. It is used to drive marketing, sales, and customer-service efforts, and it is the lifeblood of today’s businesses. It’s at the heart of every decision made by CEOs to help their businesses grow and thrive. Leaders may make accurate judgments based on facts

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What Type of Companies Should Use PIM?

Businesses of all capacities and sizes can profit by using Product Information Management software. Nevertheless, it cannot become an essential tool when the company: Manages relationships and product content that are complex. Has an elevated number of SKUs in the offering. Sells products via multiple channels. Collects data from various suppliers. Needs accuracy in the

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