Why is Account-Based Marketing Important?
What can our customers do better than social media? In some cases, customer engagement metrics is the number one source of information about how companies and their products are performing. These metrics give insights into each company’s audience, how they connect with one another and how well they understand their needs. Today, there is no other way to measure this sort of thing. Unfortunately, social media lacks the same kind of reach that traditional marketing campaigns have. To overcome this problem, we created an innovative approach to measuring the performance of your brand, using a powerful combination of behavioral analytics, data science, technology and best practices. This system allows us to identify users who are most likely to be engaged with an offer through social media. By uncovering these individual connections between people, brands are able to more accurately predict who might click on their ads in hopes of converting them.
what is account based marketing , How does it work?
Account-Based Marketing (ABM) creates targeted advertising audiences by connecting you with an existing account or prospect list. Through ABM you define how much time you want to spend on Twitter, Facebook- or Instagram in order to be eligible for their services. We then use industry knowledge and experience to discover what accounts are already following the topics that matter most to your business. With enough accounts on those particular topics, you can create new audiences based on their behavior, interests and demographics. Our systems recommend the best possible keywords and hashtags that would allow you to show up as relevant to the users who follow them. Once approved, accounts are added directly to a pre-existing plan. Your program is accessible within our interface and your content teams can easily activate and manage it as needed. The account manager provides you with a dashboard view and lets you see all of your followers and the opportunities available to acquire them. You can also export any ad campaign to share it around the world so that interested contacts can find your offers and contact you within seconds.
Why now?
We are approaching a period of explosive growth. There has never been a more important time to leverage the power of social media to maximize the value of your campaigns. Over the past decade, user activity on social platforms has grown from 2 million to over 500 million globally. Social media is playing a bigger role in every industry and marketers are investing heavily in creating programs like ours in order to ensure that their brands and clients are visible wherever they need to be. More importantly, the digital sphere is undergoing massive shifts. And, many businesses are taking advantage of the opportunity to take back control of their strategies through ABM. That being said, ABM itself isn’t quite ready for prime time yet. It has the potential to be huge, but it’s only just beginning…and right now we have all companies under the impression that it will finally be “here to stay, forever.”
