One of the challenges of being in Customer Success is it often gets lost inside an organization in terms of who it should report into. In a recent survey I conducted, I found no dominant area Your Customer Success Team Reports Into CEO or CCO 23.81% VP of Sales or CRO 33.33% VP of […]
Who should own Customer Success Read More »
Customer success is something we all strive for. However, we tend to focus most on the metrics that directly impact the bottom line, and there’s much more to it than that. Sales conversions may be the ultimate endgame, but customer retention, engagement, and reputation are all critical aspects as well. Though these attributes may be
How to Quantify Customer Success Read More »
Business innovation is no longer contained to trade practices. It has also become a necessary aspect of customer success and customer retention. For a long while now, businesses have marked their success by various metrics, out of which their customer acquisition and retention parameters hold significant value. A business with a healthy customer base is
Grow Your Business by Growing Customer Numbers Read More »
