The three blogs studied in this paper translate sustainability into everyday practices. The representation of sustainability differs, ranging from a-political and doable lifestyle choices to an onset to radical redefining consumption.
Husfadern exemplifies a re-embedding of consumption practices through direct contact with producers and DIY. Naturligt Snygg puts faith in the transformative potential of conventional market purchases and argues that it is up to individuals to consume better.
Earth 911
Founded in 1991 in Arizona, Earth 911 is an online resource for recycling and sustainability information. Its ZIP code-based tools help consumers find their nearest recycling center, and its guides cover everything from reducing waste to making green lifestyle choices.
This blog believes that sustainable living begins at home, and its community is invested in helping readers reduce their environmental footprint. Its articles on sustainable eating and zero-waste living are popular with readers.
While research on environmental communication has largely focused on expert-driven, professional information outlets, personal blogs provide an opportunity to understand the influence of ordinary individuals. These bloggers serve as sources of inspiration for a growing segment of the population that is concerned about the environment.
MNN
MNN is an environmental blog network that offers news, updates and green living tips. The site also features an interactive forum where readers can ask questions and share their ideas.
MNN also hosts a series of community-based workshops for those interested in learning how to produce content within their communities using video cameras and DSLRs. These workshops are free and open to the public.
In addition to the societal benefits of MNN, these blogs help to shape norms about sustainability. For example, the post “Class and Climate” argues that Sweden’s political class is incapable of addressing climate change, so it’s up to individuals to make the right consumption choices (Huber, 2016). This idea promotes individual responsibility as the key to sustainability.
Green Living Blogs
One of the most popular green blogs online, Green Living Blogs offers tips and advice on sustainable lifestyle choices. From gardening to eco-friendly cleaning, this site has something for everyone.
Founded by a stay-at-home mom, Mindful Momma offers down-to-earth tips and advice on how to become more sustainable. The blog also covers topics related to home and family life.
A self-proclaimed realistic environmentalist, Jen McLaughlin focuses on what’s achievable on a day-to-day basis. Her blog includes recipes, personal experiences, and helpful product recommendations.
Whether you’re interested in thrift shopping or learning how to reduce your waste, Old World New has it all. With a focus on sustainability, diversity, and inclusion, this blog is an excellent resource for anyone looking to live more sustainably.
Sensible Sustainability
Sustainable business practices focus on improving—or at least not worsening—the environment and local and global society. A company’s commitment to these goals should be clear enough to make it visible and easily understood by employees and investors.
One way to demonstrate sustainability is through energy efficiency. Wipro EcoEnergy, for example, uses energy management solutions to save clients money on utilities. This is a win-win for both businesses and the environment. However, some businesses may find it difficult to communicate the ROI of sustainability initiatives. The most effective way to do this is through data visualization. Data can show how sustainable initiatives reduce carbon emissions, reduce waste, and increase profit.
Sweet Sustainability
Kathryn is passionate about sustainable living, which shines through in her writing and vibrant photos. She writes about a wide variety of green topics, from renewable energy to food waste. She also makes an effort to include various voices and perspectives, which helps to create a more inclusive discussion around sustainability.
Moral Fibres is a blog that breaks green living down into categories like style, travel and food. Its founder Wendy Graham wants to bust the myth that green living is expensive and luxurious.
You don’t have to make your business a green one overnight, but you can start small with some simple steps. Greenne has a whole section of their site dedicated to eco-friendly businesses, with tips, checklists and guides official site.
