Attaching emotions to relevant colors is nothing unusual. When a website is built without combining the right colors, it looks like a dead body. The better the colors are used, the better emotions of the customers are triggered. However much quality product or service you provide on your site, you need to pay attention to the color scheme of your website. The ecommerce website SEO packages include the correct color pattern while developing a site.
What do the colors mean?
The color schemes have a meaning. Each color is attached with a different meaning. Adopting the right color palette for your website builds a positive perception and enhances consumers’ trust. Let us check out what color palette the ecommerce website SEO packages use for which emotion.
- Red
Red symbolizes energy, speed, and passion. When you want your customers to take action, you can use red. Generally, ecommerce websites and restaurant or takeaway apps use red. For example, if you want your customers to order food, use red for the call-to-action button. Customers will notice it immediately and take action.
- Orange
Orange stands for happiness and optimism. Usually, people take orange as a fun color. However, when you use orange on your site, it means you are casual and easy-going. Also, if you want your customers to consider your products or services as easy-to-use, you can use orange. The orange color suits best for sites dealing with kids’ products or cosmetic items.
- Yellow
Yellow shows positivity, warmth, and a welcoming feeling. Just like orange, yellow is associated with joy and happiness. If you want to instill a feeling of cheerfulness and easy accessibility, you can use yellow. For example, websites related to the service industry can use yellow. This would mean that you take delight in helping your customers.
- Green
Ecommerce website service providers use green to depict health and nature. When designing a website related to health, or something that concerns environment-friendly, you can use green. The green color conveys sustainability and eco-friendliness.
- Blue
Blue is the most versatile and used color while building a website. Every business owner wants his target market to trust him completely. To generate a feeling of trust in the audience, you can use blue as the background color.
- Pink
Pink suggests vitality and creativity. More than anything else, pink color is used to embrace gender differences and identities. However, nowadays, people are using pink for building websites related to other industries to break stereotypes.
- Black
Black denotes modernity, neutralism, and sleekness. Therefore, the less black color is used, the better it is for your website. Generally, cosmetic brands use black to prove the authenticity and quality of the products.
- White
Sometimes, the lesser, the better. White stands for transparency and minimalism. Since it is a neutral shade, white can be combined with any other color for better branding. Primarily, it is used as a background shade.
Conclusion
To give a better design to your site, you need to combine at least two colors. Ask your website designers t