The Sports Apparel Market is experiencing significant growth over the forecast period. This is attributed to players’ enhanced marketing strategies, increasing physical activities, rising government’s focus on sports activities in multiple regions, and the changing lifestyles of individuals.
The surging health awareness, altering individual’s lifestyle, improving marketing strategies used by players, and increasing government focus regarding sports activities across different regions are the major drivers stimulating the global sports apparel market’s growth. Also, rapid urbanization has resulted in an affluent population comprising youth and working individuals, thereby causing a disturbance in lifestyles. The lifestyle has a huge impact on individuals’ daily lives, causing many problems like anxiety, obesity, and stress. Therefore, individuals throughout the world have adopted a healthy lifestyle with physical activities and nutritious food. Physical activities help to reduce anxiety, improve body image, and relieve stress. All these benefits have inclined individuals’ focus towards yoga, zumba, aerobics, gym, and dance. Furthermore, rising physical activities prompt the demand for sports apparel as they offer more comfort and protection than casual outfits.
In the digital transformation era, players have started using online marketing strategies, which improves market growth. Besides television advertisements, marketers have started to target a special group of individuals through fitness blogs and influencers, social media ad campaigns, etc. Brands recommend their products through celebrities, which helps to become highly popular among the audience. Thus, enhanced strategies by market players fuel the global growth of the market.
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Based on gender, the market is segmented into men, women, and children. The women segment is projected to witness a higher CAGR over the forecast period. This is owing to the rising number of working women, which uplifts their focus towards a healthy lifestyle and growing women’s participation in sports activities. Also, women are more suborn regarding clothing trends, which surges their emphasis toward sports apparel.
Based on the distribution channel, the market is segmented into supermarket/hypermarket, brand outlets, e-commerce, and discount stores. Among these, e-commerce is anticipated to observe a faster CAGR during the forecast period attributed to the accelerating internet penetration. The significantly developing e-commerce industry provides a better shopping experience to customers, which aids them in comparing real-time products and the easy availability of products.
Based on regional coverage, North America is predicted to expand at a higher CAGR over the forecast period. This is mainly due to the growing awareness among individuals, rising sports activity participation, and casualization of office dress code. On the other hand, Asia-Pacific is expected to expand at a faster CAGR during the forecast period because of the increasing disposable income in the region and increasing focus of women in favor of sports.
The major players in the market include Adidas AG, Nike, Inc., Puma SE, Under Armour Inc, Ralph Lauren Corporation, Umbro International, Fila Holdings Corp., Lululemon Athletica Inc., New Balance Athletic Inc., and Columbia Sportswear Company.
The global sports apparel market has been segmented on the basis of end user, distribution channel, and region. Based on end user, market is segmented into children, men, and women. Based on distribution channel, market is segmented into e-commerce, supermarket/hypermarket, brand outlets, and discount stores. Based on region, market is segmented into North America, Europe, Asia-Pacific, and Rest of the World.
Sports Apparel Market Segmentation:
Sports Apparel Market by End User:
- Children
- Men
- Women
Sports Apparel Market by Distribution Channel:
- E-commerce
- Supermarket/Hypermarket
- Brand Outlets
- Discount Stores
Sports Apparel Market by Region:
- North America Sports Apparel Market (Option 1: As a part of the free 25% customization)
- North America Market by Distribution Channel
- North America Market by End-User
- United States Sports Apparel Market
- Canada Sports Apparel Market
- Europe Sports Apparel Market (Option 2: As a part of the free 25% customization)
- Europe Market by Distribution Channel
- Europe Market by End-User
- UK Sports Apparel Market
- Germany Sports Apparel Market
- France Sports Apparel Market
- Spain Sports Apparel Market
- Rest of Europe Sports Apparel Market
- Asia-Pacific Sports Apparel Market (Option 3: As a part of the free 25% customization)
- Asia-Pacific Market by Distribution Channel
- Asia-Pacific Market by End-User
- China Sports Apparel Market
- India Sports Apparel Market
- Japan Sports Apparel Market
- Rest of APAC Sports Apparel Market
- RoW Sports Apparel Market (Option 4: As a part of the free 25% customization)
- RoW Market by Distribution Channel
- RoW Market by End-User
- Brazil Sports Apparel Market
- South Africa Sports Apparel Market
- Saudi Arabia Sports Apparel Market
- UAE Sports Apparel Market
- Rest of world (remaining countries of the LAMEA region) Sports Apparel Market
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