Growth opportunities in the smoothies market look promising over the next six years. This is mainly due to the growing consumption of healthy beverages, increasing healthy nutritional trends, and innovations supported with high marketing investments by key brands.
Smoothies Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The surging consumption of healthy beverages accounts to be one of the major drivers responsible for the growth of the global smoothies market. Also, other factors like the surging demand for fruit juices with added benefits and innovations encouraged with massive investments by the leading brands Innocent (Coca-Cola) will strengthen the smoothies market size. As per the smoothies market analysis, the volume and number of HPP beverages have considerably grown over the past few years. Therefore, this will stimulate the smoothies industry growth. In accordance with the “European Fruit Juice Association”, smoothies have accomplished double digits in Europe. Besides, the small consumer base market has witnessed a remarkable difference in consumer behavior which is bolstering the market growth. For instance, U.K., in 2018, experienced a boost of 10%, while France noticed a 55% rise, which is thus driving the market growth. Moreover, the increasing awareness towards healthy nutritional values proffered by smoothies is contributing to the market growth. However, the growing concerns towards the toxicity levels in pesticides and other health issues will curb the market growth.
Product Segment Drivers
Based on the product, fruit-based smoothies are projected to lead the market over the forecast period. This is primarily attributed to the escalating worldwide demand for nutritious beverages. Also, the increasing awareness among consumers towards healthy drinks like smoothies, leading to the rising expenditure on a healthy lifestyle, will further contribute to the market growth.
Regional Drivers:
Based on the regional coverage, North America is expected to lead over the forecast period. The fuelling number of smoothie franchises in America results in an increase in consumption. For example, Smoothie King, Tropical Smoothie Café, Orange Julius, and Jamba constantly work on regional development. This is because of the robust prevalence of major players including HAPPY PLANET FOODS, Naked Juice Company, and Tropical Smoothie Café, which has raised the market growth.
Smoothies Market’s leading Manufacturers:
- The Kraft Heinz Company
- Bolthouse Farms, Inc.
- The Coca-Cola Company
- Smoothie King
- Jamba Juice Franchisor SPV LLC.
- Ella’s Kitchen (Brands) Limited
- Danone
- Tropical Smoothie Cafe, LLC
- Naked Juice Company.
- HAPPY PLANET FOODS.
Smoothies Market Segmentation:
Segmentation by Product:
- Fruit-Based
- Dairy-Based
- Others
Segmentation by Distribution Channel:
- Restaurants
- Smoothie Bars
- Supermarkets
- Convenience Stores
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
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