Global Smart TV Market
The GMI Research forecasts that the Smart TV Market is witnessing an upsurge in demand over the forecast period. This is mainly due to the changing home entertainment, modern living rooms with IoT-enabled devices, and broadband penetration.
Introduction of the Smart TV Market
Smart TV is a digital television integrated with Internet-connected technologies allowing the streaming of videos and services. They can be combined with different input devices wirelessly, amplify the experience, and modify the entertainment industry across the world.
Key Players of the Global Smart TV Market:
- LG Electronics
- Sony Corporation
- SAMSUNG
- Haier Inc.
- Hisense
- Koninklijke Philips N.V.
- Videocon Industries Limited
- Panasonic Corporation
- Toshiba Corporation
- TCL
Smart TV Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
The smart TV market is experiencing a robust demand owing to the advent of OLED technologies and UHD 4K, which assisted in sustaining an enhanced viewing experience for the customers. In addition, a wide reduction in the price coupled with the enormous features like compatibility, web browsing and ease, and screen sharing ability further strengthens the smart TV market size. Some other factors including, rising living standards, accelerating disposable income, increasing commendation of OTT steaming along with the growing penetration of faster internet service are strengthening the market growth. On the other hand, the inflated repairing cost and augmenting implementation of external devices with the normal TVs like firestick & Chromecast are hindering the smart TV market share.
Product Segment Drivers
Based on the type, UHD 4K TV is expected to witness faster growth during the forecast period due to the soaring demand as a result of declining costs. In addition, the aggravating modernization in technology is fuelling market growth.
Application Segment Drivers
Based on the screen type, curved screen will expand at a higher Compound Annual Growth Rate shortly. This is attributed to their escalating seepage led by their ability to proffer better experience and decrease picture degradation.
Regional Drivers
Based on the regional coverage, Asia-Pacific is forecasted to extend during the forecast period due to their acquisition among different sectors resulting in elevating demand for better image & sound quality and smooth design. Moreover, the mounting per capita income, magnifying people’s living standards, and increasing inclination towards OTT VOD platforms like Netflix bolsters the market share.
Smart TV Market Segmentation:
Segmentation by Type
- QLED TV
- Full HD TV
- UHD 4K TV
- HD TV
Segmentation by Screen Size
- Below 32 Inches
- 32-39 Inches
- 40-47 Inches
- 48-54 Inches
- 55 & Above Inches
Segmentation by Screen Type
- Flat
- Curved
Segmentation by Distribution Channel
- Online
- Offline
Segmentation by Region:
- North America
- United States of America
- Canada
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Rest of the world (remaining countries of the LAMEA region)
About GMI Research
GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.
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