Global shortening market has been segmented, by region into North America, Europe, Asia-Pacific, and Rest of the World. The shortening market in North America has further been segmented into the US, Canada, and Mexico. Geographically, Asia-Pacific is anticipated to dominate the global shortening market during the forecast period owing to the increase in consumption in developing countries such as China and India. The shortening market in North America is expected to be the fastest market due to the increasing consumption of snacks and baked products such as donuts, pies, and cookies in this region.
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The J. M. Smucker Co. (US), Nutiva Inc. (US), Ventura Foods (US), Archer Daniels Midland Company (US), Cargill, Inc. (US), Bunge Ltd. (US), Associated British Foods plc (UK.), OJSC Nizhny Novgorod Fats & Oils Group (Russia), Conagra Brands, Inc. (US), Wilmar International Ltd. (Singapore), and Fuji Oil Co., Ltd. (Japan) are few of the key players operating in global shortening market.
Global Shortening Market has been segmented into product source, claim, application, and region. The market based on product source has been segmented into vegetable shortening, animal shortening, and others. Based on claim, the market has been segmented into organic, non-GMO, vegan, kosher, gluten-free and others. Based on application, shortening market is segmented into bakery products, confectionery products, ice cream, snacks, and others.
Shortening is any fat that is solid at room temperature and used in cooking purpose for bakery, confectionery, and other products. The term shortening is often used for hydrogenated vegetable oil which technically refers to all type of solid fats and is gaining demand due to the major applications of shortenings in baking and cooking. Shortening is also used in food preparations that require deep frying owing to its high smoke point. Moreover, it is used as a pan coating to prevent baked goods from sticking to the pan. Consumption of shortening involves health benefits such as unsaturated fat present in shortening reduces the risk of heart disease thereby driving the growth of shortening market.
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