3. We need to have an emphasis on structured data and creating content for your websites so in 2020. Google’s going to be facing more search market competition than they’ve seen really in over a decade. We see that Amazon Alexa holds nearly double the market share in smart home speakers that Google home does and although still very small in absolute terms.
So the reality is that Google’s competitive advantage no longer strictly lies in the accuracy and quality of its search results. But more so in the user experience that they’re able to bring to the table and especially as users move more and more onto mobile devices they become more and more impatient so what this means is Google. They want to keep their user base happy they want to provide an experience that is the as little amount of as few clicks as possible and what this essentially means is Google. They figured out a way to do this they take the short summary that describes the answer that users are looking for and they place it right there on the search engine result page.