Digital marketing has been in existence for many years, but it was not that much popular back then. However, in the past decade, various changes are brought to the lives of people and businesses, which have increased the popularity of digital marketing. More and more businesses and even individuals have started using the power of digital marketing services.
There are various branches of digital marketing, which are often referred as types, categories, channels, etc. In simple words, based on a different set of activities and types of digital landscape used, the digital marketing category is defined with a name.
There are many different digital marketing channels available, but three of them are the most popular:
- SEO marketing
- Social media marketing
- Paid advertising
These three types of digital marketing activities are heavily in use and they can offer amazing benefits to businesses. Thus, in this article, I will share vital information about these three major categories of digital marketing.
SEO is an abbreviation of Search Engine Optimization. SEO optimization is sets of activities, which are further categorized into two categories:
- On-page SEO
- Off-page SEO
These two activities are carried out by SEO experts to make a website search engine friendly and to rank the targeted keywords on the top positions. SEO marketing does not incur additional expenses other than what you invest in website SEO services from a company or an in-house team. Moreover, the results achieved by white hat SEO activities stay here for the long term.
- Social media marketing
As the name suggests, running marketing campaigns on social media platforms is called social media marketing. These days, targeted audiences, which can be your prospective customer spent time on one or more social networking websites. Thus, it is necessary for each business brand to be active on one or more social media sites. Depending on the nature of your business, you should invest money on different social media platforms for marketing. You can also hire an experienced social media manager to run engaging campaigns on different social networking platforms.
- Paid advertising
People often misunderstand it with PPC marketing campaigns. Yes, PPC (Pay per Click) is a type of paid advertising, but it is not the only one. Let me share more insight on this type of digital marketing.
Paid advertising means when you pay money for the platform to run your ads, it is called paid advertising. These ads can be run to achieve different goals such as:
- Engagement
- Reach
- Conversions
- Leads
- Views
- And more
Thus, paid advertising campaigns can run on social networking sites, Google and other similar search engines, websites, etc. In paid advertising campaign, you need to pay for any campaign you are willing to run.
Concluding notes
Digital marketing is an amazing tool to achieve various milestones. From brand awareness to lead generation and sales, everything can be achieved by using one or more types of digital marketing. To get the best ROI, you must choose the right digital marketing activities else you may keep spending money and receiving nothing. Thus, make sure you either learn digital marketing yourself or hire an expert to leverage advantages offered by it.