Growth Opportunities in the Saudi Arabia Infant Formula Market look promising over the next six years. This is mainly due to the rising attention and focus on infants’ nutritional need, the rising demand for trusted quality baby food products among the parents, and the strong demand for plant-based, clean label, and organic products.
Saudi Arabia Infant Formula Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Key Drivers
The major factor responsible for the growth of the Saudi Arabia formula market includes the rising attention and focus on the nutritional need of infants. The significant growth in the number of working females and mothers has increased infant formula sales in Saudi Arabia. Saudi Arabia’s government has relaxed travel limitations on women regarding personal rights like enabling women to drive. These reforms have promoted the women population to work and manage their household tasks simultaneously. The baby infant formula provided various benefits, including enhanced convenience for the parents as it enables the parents to share the feeding duties and offers no maternal limitations for the mothers, therefore providing them the flexibility to drink or eat or take medications. Additionally, the rising demand for trusted quality baby food products among parents will further bolster the growth of the market.
The strong demand for plant-based, clean label and organic products is fuelling the demand for infant formula products. The parents are fundamentally shifting from chemical ingredients based on baby food products to all-natural and plant-based ingredients, which will bring new growth opportunities to the market during the forecast period. Saudi Arabia’s government has been widely emphasizing on promoting breastfeeding among the women population. The numerous programs and policies, including Maternity Protection, Health and Nutrition Care Systems, and other initiatives, will hinder the growth of the market in the upcoming years.
Product Segment Drivers
Based on the product, infant milk formula is anticipated to rise at a higher CAGR over the forecast period due to the growing baby population and the increasing purchasing power of the middle-class population in the nation. Additionally, the growing awareness associated with the various remarkable benefits of infant formula, in the form of liquid and powder, among parents is further promoting the parents to adopt infant milk formula.
Saudi Arabia Infant Formula Market Segmentation:
Segmentation by Product Type:
- Infant Milk Formula
- Follow Up Milk Formula
- Growing Up Milk Formula
- Speciality Baby Milk Formula
Segmentation by Form:
- Powder
- Liquid
Segmentation by Distribution Channel:
- Online Stores
- Supermarkets
- Specialized Stores
- Others
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