The Salesforce Journey Builder teaches you to integrate every interaction across the web, mobile, branding as well as sales and service, into a unified customer experience. However, Journey Builder’s processing speed is dependent on the data types and filters used, and even the journey configuration, activities planned, and content complexity.
Let’s take a closer look at Salesforce Marketing Cloud Journey Builder and its benefits.
Cloud-based Marketing Journey Builder is a campaign planning tool that lets you create and automate campaigns. This tool helps you to deliver the best experience. It all starts with the journey, which is the communication strategy you devise. This tool helps you set goals depending on your customer’s behaviour.
Benefits of Salesforce Marketing Cloud in Customer Journey Building
1. Personalized customer journeys from the get-go
Every interaction is personalized with the power of the Marketing Cloud that moves customers through their unique journeys based on their tastes and preferences. Personalizing these touch-points and enhancing them can be accomplished with the functionality and data of Marketing Cloud as you progress.
2. Insights on customer behaviour
Marketing Cloud integrates relevant customer data with the marketing processes to help optimize them. There is complete clarity on what works and what doesn’t thereby yielding more information on customers with greater visualization.
3. Capturing and engaging with customers across all important touchpoints
With Marketing Cloud, users can leverage a full 360-degree view of every customer through the power of the platform. This thus helps them connect the dots across important customer touchpoints helping the business establish itself as a customer-centric brand.
4. Create targeted CTAs (calls-to-action)
Marketing Cloud helps eliminate a blanket approach to marketing, it helps users send targeted CTAs that are unique to every customer, based on their behaviour, and profile attributes, preferences, and interests. An added advantage is that these CTAs can be channeled via various mediums such as mobile, social, and email.
5. Data analytics at the centre of all marketing efforts
All information on customers and marketing campaigns is available on the platform available for access anytime. This is made possible as Marketing Cloud is hosted on the cloud, and there are no hassles of needing to buy additional servers to host company data, thus making the marketing process a lot more efficient and organized.
